Company Story
1995 - Línea Directa Aseguradora, S.A. was founded as a joint venture between Bankinter and Direct Line Insurance plc.
1996 - The company started operating in Spain, offering car insurance products.
1999 - Línea Directa Aseguradora, S.A. launched its first online insurance sales platform.
2001 - The company expanded its product portfolio to include home insurance.
2004 - Línea Directa Aseguradora, S.A. reached 1 million policyholders.
2007 - The company started offering life insurance products.
2011 - Línea Directa Aseguradora, S.A. launched its mobile application for policyholders.
2014 - The company celebrated its 20th anniversary and reached 3 million policyholders.
2017 - Línea Directa Aseguradora, S.A. launched its digital transformation plan.
2020 - The company reached 4 million policyholders and expanded its product portfolio to include health insurance.