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1. Company Snapshot

1.a. Company Description

Baltic Classifieds Group PLC owns and operates online classifieds portals in Estonia, Latvia, and Lithuania.It operates online classifieds portals for automotive, such as Autoplius.lt and Auto24.ee; real estate portals, including Aruodas.lt, KV.ee, City24.ee, and City24.lv; job and service portals, which include CVbankas.lt and Paslaugos.lt; and generalist online classifieds portals comprising Skelbiu.lt, Kainos.lt, Osta.ee, and Kuldnebörs.ee.The company was founded in 1999 and is headquartered in Vilnius, Lithuania.

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1.b. Last Insights on BCG

Baltic Classifieds Group PLC's recent performance was negatively driven by the weak UK market, largely due to the FTSE 100's decline following weak trade data from China. This has impacted companies with significant exposure to the Chinese economy. Additionally, the company's industry is facing challenges, with investors seeking under-the-radar investments in smaller or newer companies. Recent articles highlight the UK market's fluctuations, with penny stocks offering intriguing opportunities despite their somewhat outdated moniker.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (12.85%)

6. Segments

Automotive

Expected Growth: 12%

Strong demand for used cars in Baltic region, driven by increasing consumer spending power and preference for online marketplaces. Growing popularity of Baltic Classifieds Group PLC's platforms, such as Autogidas and Autoplius, due to their user-friendly interface and wide inventory of listings. Additionally, the company's strategic partnerships with automotive dealerships and financing institutions have expanded its offerings and improved customer experience, contributing to the 12% growth.

Real Estate

Expected Growth: 10%

Baltic Classifieds Group PLC's Real Estate segment growth is driven by increasing online property listings, rising demand for digital real estate services, and strategic expansion into new markets. Additionally, the company's strong brand presence, user-friendly platforms, and innovative features such as virtual tours and AI-powered property valuation tools contribute to its 10% growth.

Jobs and Services

Expected Growth: 18%

Baltic Classifieds Group PLC's Jobs and Services segment growth of 18% is driven by increasing online job postings, rising demand for digital services, and expanding user base in the Baltic region. Additionally, strategic partnerships, improved user experience, and investments in technology have contributed to the segment's growth.

Generalist

Expected Growth: 13%

Baltic Classifieds Group PLC's 13% growth is driven by increasing online market share, expansion into new markets, and rising demand for online classifieds. Additionally, strategic acquisitions, improved user experience, and effective cost management contribute to the growth. The company's diversified revenue streams, including automotive, real estate, and jobs classifieds, also support its growth momentum.

7. Detailed Products

Auto

Online marketplace for buying and selling new and used cars, motorcycles, and other vehicles

Real Estate

Online platform for buying, selling, and renting properties, including apartments, houses, and commercial spaces

Jobs

Online job portal for employers to post job openings and for job seekers to find employment opportunities

Services

Online marketplace for service providers to offer their skills and expertise to customers

Marketplace

Online platform for buying and selling new and used goods, including electronics, fashion, and more

8. Baltic Classifieds Group PLC's Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for Baltic Classifieds Group PLC is moderate, as there are alternative platforms for online classifieds, but the company's strong brand recognition and user base mitigate this threat.

Bargaining Power Of Customers

The bargaining power of customers is low, as individual customers have limited negotiating power, and the company's platform is designed to provide a convenient and user-friendly experience.

Bargaining Power Of Suppliers

The bargaining power of suppliers is low, as the company is not heavily reliant on a single supplier, and there are multiple alternatives available.

Threat Of New Entrants

The threat of new entrants is high, as the online classifieds industry is relatively easy to enter, and new competitors can potentially disrupt the market.

Intensity Of Rivalry

The intensity of rivalry is moderate, as there are several established players in the market, but the company's strong brand recognition and user base help to mitigate the competitive pressure.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 17.32%
Debt Cost 4.26%
Equity Weight 82.68%
Equity Cost 10.84%
WACC 9.71%
Leverage 20.95%

11. Quality Control: Baltic Classifieds Group PLC passed 7 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

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Moneysupermarket

A-Score: 6.5/10

Value: 5.1

Growth: 4.9

Quality: 8.7

Yield: 8.8

Momentum: 3.0

Volatility: 8.7

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Baltic Classifieds Group

A-Score: 4.9/10

Value: 0.9

Growth: 8.6

Quality: 9.4

Yield: 1.2

Momentum: 4.0

Volatility: 5.3

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A-Score: 4.4/10

Value: 6.8

Growth: 5.0

Quality: 7.1

Yield: 2.5

Momentum: 4.0

Volatility: 1.0

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Fiverr

A-Score: 3.7/10

Value: 3.4

Growth: 8.4

Quality: 3.8

Yield: 0.0

Momentum: 5.0

Volatility: 1.3

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Perion Network

A-Score: 3.4/10

Value: 7.8

Growth: 1.0

Quality: 2.6

Yield: 0.0

Momentum: 7.0

Volatility: 2.0

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Similarweb

A-Score: 3.1/10

Value: 4.8

Growth: 5.2

Quality: 2.9

Yield: 0.0

Momentum: 5.0

Volatility: 0.7

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

1.75$

Current Price

1.75$

Potential

-0.00%

Expected Cash-Flows