Company Story
1895 - Johannes de Jongh, a Dutch entrepreneur, founded a coffee roastery in Joure, Netherlands, marking the beginning of JDE Peet's.
1920 - De Jongh's coffee roastery was renamed to Douwe Egberts, after the founder's son-in-law, Egbert Douwes.
1940s - Douwe Egberts expanded its operations to other European countries, including Belgium, France, and Germany.
1960s - The company introduced its first coffee machines and began to focus on the office coffee market.
1970s - Douwe Egberts expanded to the Middle East and Asia, and introduced its first espresso machines.
1997 - The company was acquired by the American investment firm, Sara Lee Corporation.
2012 - Douwe Egberts merged with the coffee company, Peet's Coffee, to form Jacobs Douwe Egberts (JDE).
2015 - JDE acquired the coffee business of the Malaysian company, OldTown White Coffee.
2020 - JDE Peet's N.V. was listed on the Euronext Amsterdam stock exchange, marking the company's IPO.