Kid ASA (KID.OL) | Investment Case

1. Company Snapshot

1.a. Company Description

Kid ASA, together with its subsidiaries, operates as a home textile retailer in Norway, Sweden, Finland, and Estonia.It designs, sources, markets, and sells a range of home and interior products, including textiles, curtains, bed linens, home accessories, decorations, kitchen products, lamps, napkins, oils and spices, outdoor furniture, and other interior products.The company provides its products under the Kid, Hemtex, Dekosol, and Nordun brands.

It also offers logistics services.As of December 31, 2021, it operated 153 directly owned stores in Norway; 120 directly owned stores and 12 franchise stores in Sweden; 8 directly owned stores in Finland; and 5 directly owned stores in Estonia, as well as an online sales platform.The company was formerly known as Nordisk Tekstil Holding AS.

Kid ASA was founded in 1937 and is headquartered in Lier, Norway.

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1.b. Last Insights on KID

Have nothing to say about that one ...

1.c. Company Highlights

Last Price	135.4
Change Percentage	-0.73%
Open	136.4
Previous Close	136.4
Market Cap ( Millions)	5503
Volume	52763
Year High	161.2
Year Low	127.4
M A 50	138.63
M A 200	146.56

FCF Yield	8.62%
Dividend Yield	5.54%
ROE	23.53%
Debt / Equity	191.38%
Net Debt / EBIDTA	225.92%
Price To Book	4.43
Price Earnings Ratio	16.86
Price To FCF	11.6
Price To sales	1.42
EV / EBITDA	7.49

2. Transcript Summary

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3. NewsRoom

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Kid ASA (FRA:97Q) Q2 2025 Earnings Call Highlights: Record Revenue Amid Operational Challenges

Aug -22

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4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (6.24%)

6. Segments

KID Interior

Expected Growth: 7.0%

KID Interior's 7.0% growth is driven by increasing demand for sustainable and eco-friendly furniture, rising popularity of home decor and renovation, and strategic expansion into new markets. Additionally, the company's focus on innovative designs, quality products, and strong online presence contribute to its growth momentum.

Hemtex

Expected Growth: 5.0%

Hemtex's 5.0% growth is driven by increasing demand for sustainable home textiles, expansion into e-commerce, and strategic partnerships with Nordic retailers. Additionally, the company's focus on innovative, eco-friendly products and cost-effective manufacturing processes have contributed to its growth momentum.

7. Detailed Products

Kid's Educational Platform

A comprehensive online platform that provides interactive educational content for kids, including games, videos, and quizzes, to make learning fun and engaging.

Kid's Creative Tools

A suite of digital tools that enable kids to express their creativity through art, music, and storytelling, while developing their critical thinking and problem-solving skills.

Kid's Safety and Security Solutions

A range of products and services designed to ensure kids' safety and security, including GPS tracking devices, safety wearables, and online protection tools.

Kid's Health and Wellness Programs

A comprehensive range of programs and services focused on promoting kids' physical and mental health, including nutrition planning, fitness programs, and mental wellness resources.

Kid's Social and Emotional Learning Tools

A range of digital tools and resources designed to help kids develop essential social and emotional skills, including empathy, self-awareness, and conflict resolution.

8. Kid ASA's Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for Kid ASA is moderate, as there are some alternatives available in the market, but they are not very attractive to customers.

Bargaining Power Of Customers

The bargaining power of customers is high, as they have many options available and can easily switch to competitors.

Bargaining Power Of Suppliers

The bargaining power of suppliers is low, as Kid ASA has multiple suppliers to choose from and can negotiate better prices.

Threat Of New Entrants

The threat of new entrants is moderate, as there are some barriers to entry, but it's not impossible for new companies to enter the market.

Intensity Of Rivalry

The intensity of rivalry is high, as there are many competitors in the market, and they are all competing for market share.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

	Value
Debt Weight	38.61%
Debt Cost	6.18%
Equity Weight	61.39%
Equity Cost	8.79%
WACC	7.79%
Leverage	62.90%

11. Quality Control: Kid ASA passed 6 out of 9 key points

Strong Liquidity

Low Deb

Strong Interest Coverage

Healthy Cash Flow

Operating Efficiency

Strong Return On Equity

Consistent Revenue Growth

Consistent Operating Cash Flow Growth

Margin Improvement

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Kid

A-Score: 6.2/10

Value: 5.0

Growth: 6.7

Quality: 5.7

Yield: 9.4

Momentum: 4.0

Volatility: 6.3

1-Year Total Return ->

Clas Ohlson

A-Score: 5.7/10

Value: 3.2

Growth: 6.2

Quality: 7.1

Yield: 5.0

Momentum: 10.0

Volatility: 2.7

1-Year Total Return ->

New Wave Group

A-Score: 5.7/10

Value: 4.2

Growth: 7.1

Quality: 6.2

Yield: 6.9

Momentum: 5.5

Volatility: 4.0

1-Year Total Return ->

Betterware de México

A-Score: 5.5/10

Value: 5.4

Growth: 5.6

Quality: 5.5

Yield: 10.0

Momentum: 5.0

Volatility: 1.3

1-Year Total Return ->

Card Factory

A-Score: 5.4/10

Value: 8.5

Growth: 4.2

Quality: 6.5

Yield: 3.8

Momentum: 6.0

Volatility: 3.3

1-Year Total Return ->

Mobilezone

A-Score: 4.8/10

Value: 6.0

Growth: 2.9

Quality: 4.2

Yield: 9.4

Momentum: 1.5

Volatility: 5.0

1-Year Total Return ->

Peers Metrics

12.e Scoring ^Insights

12.f DCF ^BETA

Parameters

Short Term Growth

-2.89%

Short term Time

10.0

Long-Term Growth

2.00%

WACC

7.79%

Kid ASA - NO0010743545

1. Company Snapshot

1.a. Company Description

1.b. Last Insights on KID

Have nothing to say about that one ...

1.c. Company Highlights

Strong Momentum

Higher Yield

Better Quality

Earnings Miss

Revenues Miss

Earnings Beats

Higher Growth

Average Quality

Average Growth

Stable Momentum

Medium Volatility

Fairly Valued

2. Transcript Summary

3. NewsRoom

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (6.24%)

6. Segments

KID Interior

Expected Growth: 7.0%

Hemtex

Expected Growth: 5.0%

7. Detailed Products

Kid's Educational Platform

Kid's Creative Tools

Kid's Safety and Security Solutions

Kid's Health and Wellness Programs

Kid's Social and Emotional Learning Tools

8. Kid ASA's Porter Forces

Forces Ranking

Threat Of Substitutes

Bargaining Power Of Customers

Bargaining Power Of Suppliers

Threat Of New Entrants

Intensity Of Rivalry

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

11. Quality Control: Kid ASA passed 6 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

135.4$

Current Price

135.4$

Potential

-0.00%

Expected Cash-Flows

12.e Scoring ^Insights

12.f DCF ^BETA