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1. Company Snapshot

1.a. Company Description

Humble Group AB (publ) develops and markets sugar reduction solutions for the food, and beauty and health markets in Sweden.The company provides oral care, baby and feminine care, bath and body care, and household cleaning products; cosmetics, beauty, and wellness products; medical devices and dermatological products; fitness clothing, tools, supplements, and sports nutrition products; chocolate and sugar confectionery products; sauces, jams, and syrups; plant-based gums and lozenges, sweets, organic staples, natural remedies, spices and spice mixtures, sweetened fibres, and groceries, as well as bars and granolas and candles; and snacks, such as protein bars and protein chips, functional drinks, and dietary supplements.It sells its products under The Humble Co., Eco By Naty, True Gum, Wellibites, The Healthy Co, Pro! Brands, Jalofoods, Pändy, Tweek, The Eco Gang, Green Star, Vitargo, Golden Athlete, Amerpharma, Carls-Bergh Pharma, The spice house in Ljung, Grahn's Confectionery, Delsbo Candles, FancyStage, Ewalco Holding, Bayn Solution, Go Superfoods, La Praline Scandinavia, Lev Diet, Grenna Polkagriskokeri, Bars i Gråbo AB, First Class Brands of Sweden, Green Sales, Nordfood International, Beson, Marabu, Medicanatumin, and Franssons Confectionery brands.


The company was formerly known as Bayn Group AB (publ).Humble Group AB (publ) was incorporated in 2009 and is headquartered in Stockholm, Sweden.

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1.b. Last Insights on HUMBLE

Humble Group AB's recent performance was negatively impacted by the company's unsatisfactory Q4 2024 earnings release, which cited increased competition and lower-than-expected sales. The company's growth prospects, previously highlighted by strong insider ownership and revenue growth, now seem less promising. Furthermore, the recent market trend of growth stocks underperforming value shares may also be weighing on Humble Group's stock.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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European Growth Stocks With Strong Insider Ownership

Nov -24

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Humble Group (OM:HUMBLE) Profitability Questioned as SEK76m One-Off Gain Challenges Bullish Narrative

Oct -25

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3 European Growth Stocks With High Insider Ownership Expecting Up To 70% Earnings Growth

Oct -24

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Humble Group CEO Simon Petrén exits Swedish FMCG business

Oct -03

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European Growth Companies With High Insider Ownership In September 2025

Sep -25

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Humble Group eyes job cuts, possible disposals

Sep -19

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Humble Group steps up Swedish confectionery production

Sep -11

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European Growth Stocks With High Insider Ownership To Watch

Aug -27

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4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (8.56%)

6. Segments

Nordic Distribution

Expected Growth: 5.5%

Nordic Distribution's growth is driven by increasing demand for consumer goods in the Nordic region, fueled by a growing population and rising disposable incomes. The company's wide range of products and strong relationships with retailers and wholesalers also contribute to its growth.

Sustainable Care

Expected Growth: 10.2%

Growing demand for eco-friendly products, increasing consumer awareness of environmental issues, and government initiatives promoting sustainability drive the growth of the sustainable personal care market.

Quality Nutrition

Expected Growth: 10.2%

Growing demand for healthy and sustainable food options, increasing awareness of vegan and gluten-free diets, and rising consumer consciousness drive the growth of Quality Nutrition's market.

Future Snacking

Expected Growth: 10.2%

Growing demand for healthy and sustainable snacks, increasing consumer awareness of environmental impact, and innovative product offerings drive Future Snacking's growth.

7. Detailed Products

Humble Bundle

A digital storefront offering bundles of games, e-books, and software at discounted prices, with a portion of the proceeds going to charity.

Humble Store

A digital storefront offering a wide range of games, e-books, and software at competitive prices.

Humble Monthly

A monthly subscription service offering a curated selection of games, e-books, and software, with exclusive discounts and bonuses.

Humble Publishing

A publishing arm that partners with developers to publish and distribute games, e-books, and software.

Humble Game Development

An in-house game development studio creating original games and experiences.

Humble Software

A platform offering a range of software and tools for developers, creators, and businesses.

8. Humble Group AB (publ)'s Porter Forces

Forces Ranking

Threat Of Substitutes

Humble Group AB (publ) operates in a competitive market with several substitutes available, but the company's strong brand recognition and customer loyalty mitigate the threat of substitutes.

Bargaining Power Of Customers

Humble Group AB (publ) has a diverse customer base, which reduces the bargaining power of individual customers. Additionally, the company's strong brand recognition and customer loyalty make it difficult for customers to negotiate prices.

Bargaining Power Of Suppliers

Humble Group AB (publ) has a moderate level of dependence on its suppliers, but the company's strong relationships with suppliers and its ability to negotiate prices mitigate the bargaining power of suppliers.

Threat Of New Entrants

Humble Group AB (publ) operates in a market with high barriers to entry, including significant capital requirements and regulatory hurdles, which reduces the threat of new entrants.

Intensity Of Rivalry

Humble Group AB (publ) operates in a highly competitive market with several established players, which increases the intensity of rivalry among competitors.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 23.76%
Debt Cost 8.85%
Equity Weight 76.24%
Equity Cost 12.36%
WACC 11.52%
Leverage 31.16%

11. Quality Control: Humble Group AB (publ) passed 3 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

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Premier Foods

A-Score: 5.9/10

Value: 6.2

Growth: 6.7

Quality: 6.6

Yield: 1.9

Momentum: 5.0

Volatility: 9.3

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Raisio

A-Score: 5.9/10

Value: 4.9

Growth: 3.4

Quality: 6.2

Yield: 6.2

Momentum: 7.0

Volatility: 7.7

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Bell Food Group

A-Score: 5.1/10

Value: 6.5

Growth: 4.0

Quality: 3.3

Yield: 5.0

Momentum: 2.0

Volatility: 10.0

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Greencore

A-Score: 4.4/10

Value: 6.2

Growth: 5.7

Quality: 5.0

Yield: 0.6

Momentum: 6.0

Volatility: 3.0

1-Year Total Return ->

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Humble Group

A-Score: 3.3/10

Value: 5.7

Growth: 8.3

Quality: 3.4

Yield: 0.0

Momentum: 1.0

Volatility: 1.7

1-Year Total Return ->

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Orior

A-Score: 2.9/10

Value: 8.6

Growth: 0.9

Quality: 3.2

Yield: 3.1

Momentum: 0.0

Volatility: 1.3

1-Year Total Return ->

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

7.93$

Current Price

7.93$

Potential

-0.00%

Expected Cash-Flows