Company Story
1992 - Dutch Bros. Coffee is founded by Dane and Travis Boersma in Grants Pass, Oregon.
1994 - The first Dutch Bros. Coffee franchise is sold.
1997 - Dutch Bros. Coffee begins selling coffee at a NASCAR event, marking the start of its event-based business model.
2000 - Dutch Bros. Coffee expands to 10 locations across Oregon.
2002 - Dutch Bros. Coffee begins franchising nationally.
2004 - Dutch Bros. Coffee reaches 50 locations across the western United States.
2008 - Dutch Bros. Coffee expands to 100 locations across the western United States.
2011 - Dutch Bros. Coffee reaches 150 locations across the western United States.
2012 - Dutch Bros. Coffee begins selling coffee at a Major League Baseball stadium.
2014 - Dutch Bros. Coffee expands to 200 locations across the western United States.
2017 - Dutch Bros. Coffee reaches 250 locations across the western United States.
2020 - Dutch Bros. Coffee goes public with an initial public offering (IPO).