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1. Company Snapshot

1.a. Company Description

FlexShopper, Inc., a financial technology company, operates an e-commerce marketplace to shop electronics, home furnishings, and other durable goods on a lease-to-own (LTO) basis.It offers durable products, including consumer electronics; home appliances; computers, including tablets and wearables; smartphones; tires; and jewelry and furniture, such as accessories.The company was formerly known as Anchor Funding Services, Inc.


and changed its name to FlexShopper, Inc.in October 2013.FlexShopper, Inc.


was founded in 2003 and is headquartered in Boca Raton, Florida.

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1.b. Last Insights on FPAY

Here is a 90-word analysis of the negative drivers behind FlexShopper's recent stock performance: FlexShopper's recent performance has been negatively impacted by the uncertainty surrounding its unit subscription rights offering, which may have created volatility among investors. The company's update on the status of the rights offering may have also raised concerns about the complexity of the process. Additionally, the lack of a recent earnings release has left investors without a clear picture of the company's financial health. Argus Research's initiation of equity research report coverage may have also brought attention to potential risks or challenges facing the company.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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FlexShopper, Inc. Announces Receipt of Delisting Notification from Nasdaq

Oct -17

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FlexShopper Receives Notification of Deficiency from Nasdaq Related to Delayed Filing of Quarterly Report on Form 10-Q

Aug -27

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FlexShopper Granted 180-Day Extension

Jun -26

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FlexShopper Partners with ICON Vehicle Dynamics to Expand Lease-to-Own Financing Options for Premium Off-Road Vehicle Upgrades

May -29

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FlexShopper, Inc. Reports 2024 Fourth-Quarter and Year-End Financial Results

Apr -23

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FlexShopper Provides Business Update for January 2025

Feb -10

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FlexShopper Updates Status of Rights Offering

Jan -30

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FlexShopper Appoints Former North Carolina Governor Patrick McCrory to its Board of Directors

Jan -22

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (10.21%)

6. Segments

Lease Revenues and Fees

Expected Growth: 10%

The 10% growth in Lease Revenues and Fees from FlexShopper, Inc. is driven by increasing adoption of flexible payment options, expansion into new retail partnerships, and rising demand for consumer electronics and furniture. Additionally, FlexShopper's proprietary technology and data analytics capabilities enable efficient customer acquisition and retention, contributing to the segment's growth.

Loan Revenues and Fees

Expected Growth: 11%

FlexShopper's 11% loan revenue growth is driven by increasing adoption of lease-to-own financing solutions, expansion into new retail partnerships, and rising demand for consumer electronics and furniture. Additionally, the company's investments in digital marketing and enhanced customer experience have improved conversion rates and increased average order value.

7. Detailed Products

Lease-to-Own

FlexShopper's Lease-to-Own program allows customers to lease products from top brands with the option to own them at the end of the lease term.

Rent-to-Own

FlexShopper's Rent-to-Own program provides customers with access to products from top brands with flexible rental periods.

Point-of-Sale Financing

FlexShopper offers point-of-sale financing options for customers, allowing them to purchase products from partner retailers with flexible payment plans.

Retail Partnerships

FlexShopper partners with retailers to offer customers flexible payment options and financing solutions.

E-commerce Platform

FlexShopper's e-commerce platform allows customers to shop online and access a wide range of products from top brands.

8. FlexShopper, Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

FlexShopper, Inc. faces moderate threat from substitutes, as customers have alternative options for renting or buying products, but the company's unique business model and wide product offerings mitigate this threat to some extent.

Bargaining Power Of Customers

FlexShopper, Inc. has a large customer base, but individual customers have limited bargaining power due to the company's diversified customer base and lack of dependence on a single customer.

Bargaining Power Of Suppliers

FlexShopper, Inc. has a moderate level of dependence on its suppliers, but the company's scale and diversified supplier base mitigate the bargaining power of individual suppliers.

Threat Of New Entrants

FlexShopper, Inc. operates in a niche market with high barriers to entry, making it difficult for new entrants to replicate the company's business model and scale.

Intensity Of Rivalry

FlexShopper, Inc. operates in a highly competitive market with several established players, leading to a high level of rivalry and competition for market share.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 78.53%
Debt Cost 10.32%
Equity Weight 21.47%
Equity Cost 10.32%
WACC 10.32%
Leverage 365.81%

11. Quality Control: FlexShopper, Inc. passed 2 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
H&E Equipment Services

A-Score: 5.4/10

Value: 3.3

Growth: 6.2

Quality: 5.8

Yield: 3.0

Momentum: 9.5

Volatility: 4.3

1-Year Total Return ->

Stock-Card
PROG Holdings

A-Score: 4.8/10

Value: 8.3

Growth: 5.8

Quality: 6.9

Yield: 2.0

Momentum: 1.5

Volatility: 4.3

1-Year Total Return ->

Stock-Card
Custom Truck One Source

A-Score: 4.7/10

Value: 7.2

Growth: 4.3

Quality: 4.0

Yield: 0.0

Momentum: 9.5

Volatility: 3.3

1-Year Total Return ->

Stock-Card
Willis Lease Finance

A-Score: 4.6/10

Value: 7.8

Growth: 7.6

Quality: 5.0

Yield: 1.0

Momentum: 2.0

Volatility: 4.3

1-Year Total Return ->

Stock-Card
Hertz

A-Score: 3.9/10

Value: 8.5

Growth: 2.0

Quality: 1.9

Yield: 0.0

Momentum: 9.5

Volatility: 1.3

1-Year Total Return ->

Stock-Card
FlexShopper

A-Score: 3.0/10

Value: 9.6

Growth: 3.1

Quality: 4.9

Yield: 0.0

Momentum: 0.5

Volatility: 0.0

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

0.0$

Current Price

0.0$

Potential

-0.00%

Expected Cash-Flows