-0.58%
-5.19%
-8.09%
-30.10%
-34.49%
-25.73%
70.90%
AI Spotlight on HHS
Company Description
Harte Hanks, Inc.operates as a customer experience company in the United States and internationally.It operates through three segments: Marketing Services, Customer Care, and Fulfillment & Logistics Services.
The company provides strategic guidance to help clients to plan and execute omni-channel marketing programs; audience identification, profiling, segmentation and prioritization, predictive modeling, and data strategy services; data hygiene and cleansing services; print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice services; Website and app development, e-commerce enablement, database building and management, platform architecture creation, and marketing automation services; and outsourcing marketing operations solutions.It also offers customer experience management services comprising interact and resolve consumer concerns across hardware and software platforms, healthcare benefit plans, and recalls or a myriad of other customer service issues; CRM and digital transformation solutions to create meaningful customer interactions by connecting content between agent or AI-driven interfaces and web-based self-help tools and community forums; and intelligence-based B2B solutions that understand audiences and their behaviors, and then inspire and drive action to deliver results.In addition, the company provides product, print-on-demand, and mail fulfillment solutions, such as printing on demand, managing product recalls, and distributing literature and promotional products; custom solutions to engage audiences, target customers, support conferences, and appreciate employees; and third-party logistics and freight optimization services.
It primarily serves B2B, consumer brand, financial services, retail, and healthcare vertical markets.Harte Hanks, Inc.was founded in 1923 and is headquartered in Chelmsford, Massachusetts.
Market Data
| Last Price | 5.11 |
| Change Percentage | -0.58% |
| Open | 5.05 |
| Previous Close | 5.14 |
| Market Cap ( Millions) | 37 |
| Volume | 3599 |
| Year High | 8.87 |
| Year Low | 4.85 |
| M A 50 | 5.28 |
| M A 200 | 6.84 |
Financial Ratios
| FCF Yield | -27.69% |
| Dividend Yield | 0.00% |
| ROE | -146.50% |
| Debt / Equity | 119.87% |
| Net Debt / EBIDTA | -70.28% |
| Price To Book | 1.78 |
| Price Earnings Ratio | -1.25 |
| Price To FCF | -3.61 |
| Price To sales | 0.2 |
| EV / EBITDA | -2.06 |
News
- Jan -28 - Harte Hanks Announces Leadership Transition to Accelerate Data-Driven Customer Experience Innovation
- Dec -10 - Harte Hanks Teams Up With Reddy to Revolutionize Customer Care Using AI-Driven Solutions
- Nov -15 - Harte Hanks, Inc. (HHS) Q3 2024 Earnings Call Transcript
- Nov -14 - Harte-Hanks (HHS) Q3 Earnings and Revenues Top Estimates
- Nov -14 - Harte Hanks Reports Third Quarter 2024 Results
- Nov -08 - Harte-Hanks (HHS) Flat As Market Gains: What You Should Know
- Oct -29 - Harte-Hanks (HHS) Stock Falls Amid Market Uptick: What Investors Need to Know
- Oct -16 - Harte-Hanks (HHS) Stock Falls Amid Market Uptick: What Investors Need to Know
- Oct -08 - Harte-Hanks (HHS) Stock Falls Amid Market Uptick: What Investors Need to Know
- Sep -30 - Harte-Hanks (HHS) Rises Higher Than Market: Key Facts
- Sep -23 - Harte-Hanks (HHS) Beats Stock Market Upswing: What Investors Need to Know
- Sep -16 - Harte Hanks Announces New Leadership in Sales Transition
- Aug -19 - Harte Hanks and Outreach Team Up to Deliver Innovative Sales Engagement Solutions
- Aug -09 - Harte Hanks, Inc. (HHS) Q2 2024 Earnings Call Transcript
- Aug -08 - Harte-Hanks (HHS) Q2 Earnings Beat Estimates
- Aug -08 - Harte Hanks Names Sharona Sankar-King, Accomplished Customer Engagement, Marketing, and Data Analytics Leader, as Chief Customer and Data Officer
- Aug -08 - Harte Hanks Reports Second Quarter 2024 Results
- Aug -06 - Harte Hanks (HHS) to Report Q2 Earnings: What's in Store?
- Aug -01 - Earnings Preview: Harte-Hanks (HHS) Q2 Earnings Expected to Decline
- Jul -31 - Harte-Hanks (HHS) Increases Yet Falls Behind Market: What Investors Need to Know
Business Breakdown
Expected Mid-Term Growth
Segment n°1 -> Fulfillment & Logistics Services
Expected Growth : 8.5 %
What the company do ?
Harte Hanks' Fulfillment & Logistics Services provide end-to-end supply chain management, warehousing, and distribution solutions to streamline order fulfillment and delivery processes.
Why we expect these perspectives ?
Growing e-commerce demand, increasing need for efficient supply chain management, and rising importance of timely order fulfillment drive the growth of Harte Hanks' Fulfillment & Logistics Services.
Segment n°2 -> Customer Care
Expected Growth : 7.8 %
What the company do ?
Harte Hanks' Customer Care provides outsourced customer service solutions, offering multichannel support, technical assistance, and customer engagement services to various industries.
Why we expect these perspectives ?
Growing demand for outsourced customer service, increasing adoption of multichannel support, and rising need for technical assistance and customer engagement services drive growth in the customer care market.
Segment n°3 -> Marketing Services
Expected Growth : 10.2 %
What the company do ?
Harte Hanks' Marketing Services provide data-driven, customer-centric solutions for businesses, offering analytics, digital marketing, and customer experience services to drive engagement and revenue growth.
Why we expect these perspectives ?
Growing demand for data-driven marketing solutions, increasing adoption of digital channels, and rising need for customer-centric experiences drive growth in Harte Hanks' marketing services segment.
Harte Hanks, Inc. Products
| Product Range | What is it ? |
|---|---|
| Customer Analytics | Harte Hanks' customer analytics solutions help businesses gain insights into customer behavior, preferences, and needs. |
| Digital Marketing | Harte Hanks' digital marketing services include email, mobile, and social media marketing to help businesses reach and engage with their target audience. |
| Data Management | Harte Hanks' data management solutions help businesses manage, integrate, and analyze large datasets to inform business decisions. |
| Customer Experience | Harte Hanks' customer experience solutions help businesses design and deliver personalized, omnichannel experiences that drive loyalty and revenue. |
| Marketing Operations | Harte Hanks' marketing operations solutions help businesses optimize marketing processes, improve efficiency, and reduce costs. |
| Trilliant | Harte Hanks' Trilliant is a customer analytics and marketing automation platform that helps businesses drive revenue and loyalty. |
Harte Hanks, Inc.'s Porter Forces
Threat Of Substitutes
Harte Hanks, Inc. operates in a niche market, providing customer relationship management and operating in a specific industry. The threat of substitutes is medium, as there are limited alternatives available to customers.
Bargaining Power Of Customers
Harte Hanks, Inc. has a diverse customer base, and no single customer accounts for a significant portion of its revenue. This reduces the bargaining power of customers.
Bargaining Power Of Suppliers
Harte Hanks, Inc. relies on a few key suppliers for its operations. While there are alternative suppliers available, the company's reliance on these suppliers gives them some bargaining power.
Threat Of New Entrants
The market in which Harte Hanks, Inc. operates has high barriers to entry, including significant capital requirements and regulatory hurdles. This makes it difficult for new entrants to enter the market.
Intensity Of Rivalry
The market in which Harte Hanks, Inc. operates is highly competitive, with several established players competing for market share. This intense rivalry puts pressure on the company to maintain its market position.
Capital Structure
| Value | |
|---|---|
| Debt Weight | 58.94% |
| Debt Cost | 3.95% |
| Equity Weight | 41.06% |
| Equity Cost | 6.58% |
| WACC | 5.03% |
| Leverage | 143.56% |
Harte Hanks, Inc. : Quality Control
Harte Hanks, Inc. passed 0 out of 9 key points:
Historical Valuation
Price/Earnings Ratio
Margin Valuation
Peers Valuation
Competitors
| Company | Rational |
|---|---|
| INUV | Inuvo, Inc., a technology company, develops and sells information technology solutions in the United States. The company's platforms identify and message online audiences for various products or services across devices, … |
| NCMI | National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in … |
| QNST | QuinStreet, Inc., an online performance marketing company, provides customer acquisition services for its clients in the United States and internationally. The company offers online marketing services, such as qualified clicks, … |
| STCN | Steel Connect, Inc., together with its subsidiaries, provides direct marketing and supply chain services in the United States, Mainland China, and internationally. The company provides data-driven marketing solutions, including strategy, … |
| EEX | Emerald Holding, Inc. operates business-to-business (B2B) trade shows in the United States. The company operates trade shows in various industry sectors, including retail, design and construction, technology, equipment, and safety … |
Peers Metrics
DCF BETA
Expected Cash-Flows
Scoring Insights
Peers Group Analysis
🥇
Steel Connect
A-Score
1-Year Total Return ->
🥈
National CineMedia
A-Score
1-Year Total Return ->
🥉
QuinStreet
A-Score
1-Year Total Return ->
4
Harte Hanks
A-Score
1-Year Total Return ->
5
Inuvo
A-Score
1-Year Total Return ->
6
