-3.91%
-15.62%
14.58%
58.63%
-1.57%
-12.34%
56.65%

Company Description

Inuvo, Inc., a technology company, develops and sells information technology solutions in the United States.The company's platforms identify and message online audiences for various products or services across devices, formats, and channels, including video, mobile, connected TV, linear TV, display, social, search, and native.Its platforms optimizes the purchase and placement of advertising in real time.


The company's products and services include ValidClick that provides marketing and advertising services, as well as collection of data, analytics, software, and publishing gets used to align merchant advertising messages with anonymous consumers across various websites online; and IntentKey, an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences.It also operates a collection of websites under the Bonfire Publishing brand, which creates content across a range of topics, including health, finance, travel, careers, auto, education, and lifestyle categories.The company's marketing channels consist of websites, social media, blogs, public relations, trade shows, and conferences.


Inuvo, Inc.was incorporated in 1987 and is headquartered in Little Rock, Arkansas.

Market Data

Last Price 0.41
Change Percentage -3.91%
Open 0.42
Previous Close 0.43
Market Cap ( Millions) 59
Volume 621480
Year High 0.79
Year Low 0.19
M A 50 0.48
M A 200 0.32

Financial Ratios

FCF Yield -6.83%
Dividend Yield 0.00%
ROE -57.24%
Debt / Equity 8.72%
Net Debt / EBIDTA 27.65%
Price To Book 4.68
Price Earnings Ratio -6.99
Price To FCF -14.65
Price To sales 0.75
EV / EBITDA -10.56

News

Business Breakdown

Expected Mid-Term Growth

Segment nΒ°1 -> Information Technology Solutions

Expected Growth : 12.07 %

What the company do ?

Inuvo's Information Technology Solutions provide innovative digital marketing and analytics platforms to help businesses optimize their online presence and customer engagement.

Why we expect these perspectives ?

Inuvo's 12.07% growth in Information Technology Solutions is driven by increasing demand for digital transformation, cloud adoption, and cybersecurity services. The company's innovative AI-powered solutions, strategic partnerships, and expanding presence in high-growth markets also contribute to its growth momentum.

Inuvo, Inc. Products

Product Range What is it ?
ValidClick A patented, AI-powered ad fraud detection and prevention platform that helps advertisers and publishers to identify and block fraudulent traffic in real-time.
IntentKey A proprietary, AI-powered keyword discovery and optimization platform that helps advertisers and publishers to identify and target high-value keywords and audiences.
Algos A suite of AI-powered algorithms that help advertisers and publishers to optimize their ad campaigns for better ROI and conversions.
Syndicated Data A proprietary, AI-powered data platform that provides advertisers and publishers with access to high-quality, actionable data and insights.

Inuvo, Inc.'s Porter Forces

Inuvo, Inc. operates in the digital marketing and analytics industry, where there are many substitutes available. However, the company's proprietary technology and expertise in AI-powered marketing solutions provide a competitive edge, reducing the threat of substitutes.

Inuvo, Inc. has a diverse customer base, which reduces the bargaining power of individual customers. Additionally, the company's solutions are often customized to meet specific customer needs, making it difficult for customers to switch to alternative providers.

Inuvo, Inc. has a diversified supply chain, which reduces the bargaining power of individual suppliers. The company's technology-driven business model also reduces its dependence on suppliers, further minimizing their bargaining power.

The digital marketing and analytics industry is highly competitive, and new entrants can easily enter the market with innovative solutions. Inuvo, Inc. needs to continuously innovate and invest in research and development to stay ahead of new entrants.

The digital marketing and analytics industry is highly competitive, with many established players and new entrants vying for market share. Inuvo, Inc. needs to differentiate its solutions and focus on customer retention to maintain its market position.

Capital Structure

Value
Debt Weight 5.27%
Debt Cost 3.95%
Equity Weight 94.73%
Equity Cost 10.44%
WACC 10.10%
Leverage 5.56%

Historical Valuation

Price/Earnings Ratio

Margin Valuation

Peers Valuation

Competitors

Company Rational
CTV Innovid Corp. operates an independent software platform that provides ad serving and creative services. The company offers advertising services for the creation, delivery, and measurement of TV ads across connected …
NCMI National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in …
QNST QuinStreet, Inc., an online performance marketing company, provides customer acquisition services for its clients in the United States and internationally. The company offers online marketing services, such as qualified clicks, …
CDLX Cardlytics, Inc. operates an advertising platform in the United States and the United Kingdom. It offers Cardlytics platform, a proprietary native bank advertising channel that enables marketers to reach customers …
EEX Emerald Holding, Inc. operates business-to-business (B2B) trade shows in the United States. The company operates trade shows in various industry sectors, including retail, design and construction, technology, equipment, and safety …

Peers Metrics

DCF BETA

Parameters

Short Term Growth
Short term Time
Long-Term Growth
WACC
Target Price
0.41$
Current Price
0.41$
Potential
-0.00%

Expected Cash-Flows

Scoring Insights

Peers Group Analysis

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