1.52%
-1.18%
-8.23%
-0.74%
61.20%
-77.17%
-90.68%

Company Description

National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America.It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment pre-show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically-placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies.The company is also engaged in the sale of online and mobile advertising through its Noovie Audience Accelerator product, as well as a suite of Noovie digital properties, such as Noovie Shuffle, Noovie Trivia, Name That Movie, and Noovie Arcade to reach entertainment audiences beyond the theater.


It offers its services to third-party theater circuits under long-term network affiliate agreements.The company was incorporated in 2006 and is headquartered in Centennial, Colorado.

Market Data

Last Price 6.69
Change Percentage 1.52%
Open 6.59
Previous Close 6.59
Market Cap ( Millions) 635
Volume 405107
Year High 7.6
Year Low 3.71
M A 50 6.71
M A 200 6.27

Financial Ratios

FCF Yield 6.36%
Dividend Yield 0.00%
ROE -5.79%
Debt / Equity 5.78%
Net Debt / EBIDTA -158.48%
Price To Book 1.65
Price Earnings Ratio -27.34
Price To FCF 15.72
Price To sales 2.59
EV / EBITDA 35.55

News

Business Breakdown

Expected Mid-Term Growth

Segment nΒ°1 -> National Advertising

Expected Growth : 4.83 %

What the company do ?

National Advertising from National CineMedia, Inc. offers on-screen advertising and promotions in movie theaters, reaching a large and engaged audience.

Why we expect these perspectives ?

National Advertising from National CineMedia, Inc. growth of 4.83% driven by increasing demand for cinema advertising, rise in digital cinema conversions, and growing advertiser interest in targeted, high-impact media. Additionally, strategic partnerships and expanding network of theaters contribute to growth.

Segment nΒ°2 -> Local and Regional Advertising

Expected Growth : 4.65 %

What the company do ?

Local and Regional Advertising from National CineMedia, Inc. offers targeted on-screen ads to local and regional businesses, enabling them to reach their desired audience effectively.

Why we expect these perspectives ?

National CineMedia's 4.65% growth in Local and Regional Advertising is driven by increasing demand for targeted cinema ads, expansion of digital cinema footprint, and strategic partnerships with local businesses. Additionally, the company's data-driven advertising solutions and innovative formats, such as augmented reality experiences, are attracting new advertisers and increasing revenue.

Segment nΒ°3 -> Management Fee Reimbursement

Expected Growth : 4.83 %

What the company do ?

National CineMedia, Inc. reimburses theatre owners for management fees, covering costs of in-theatre advertising and promotions, under the Management Fee Reimbursement program.

Why we expect these perspectives ?

The 4.83% growth in Management Fee Reimbursement from National CineMedia, Inc. is driven by increasing demand for cinema advertising, strategic partnerships, and effective cost management. Additionally, the company's focus on digital transformation and innovative marketing solutions has contributed to the growth.

Segment nΒ°4 -> ESA Advertising Revenue from Beverage Concessionaire Agreements

Expected Growth : 4.83 %

What the company do ?

ESA Advertising Revenue from Beverage Concessionaire Agreements refers to the revenue generated by National CineMedia, Inc. from advertising on behalf of beverage concessionaires in movie theaters.

Why we expect these perspectives ?

The 4.83% growth in ESA Advertising Revenue from Beverage Concessionaire Agreements is driven by increasing demand for in-theater advertising, expansion of National CineMedia's network, and growing consumer spending on beverages at cinemas. Additionally, strategic partnerships and innovative advertising formats contribute to the growth.

National Cinemedia, Inc. Products

Product Range What is it ?
Noovie A pre-roll entertainment and advertising platform that provides engaging content to moviegoers before the main feature film
Cinema Advertising On-screen advertising solutions that allow brands to reach a large and engaged audience in movie theaters
Fathom Events A leading distributor of live and pre-recorded events to movie theaters, including concerts, sports, and performing arts
Digital Out-of-Home (DOOH) Advertising Digital signage and advertising solutions for movie theaters, malls, and other public spaces
Data and Analytics Audience insights and data analytics solutions that help advertisers and content owners understand their audience

National CineMedia, Inc.'s Porter Forces

The threat of substitutes for National CineMedia, Inc. is medium because while there are alternative forms of advertising, such as online ads, the company's cinema advertising platform provides a unique and engaging experience for advertisers.

The bargaining power of customers for National CineMedia, Inc. is low because the company has a diverse range of advertisers and no single customer accounts for a significant portion of its revenue.

The bargaining power of suppliers for National CineMedia, Inc. is medium because while the company relies on a network of theaters to display its ads, it has a diverse range of suppliers and can negotiate favorable terms.

The threat of new entrants for National CineMedia, Inc. is low because the company has a strong brand and a large network of theaters, making it difficult for new entrants to compete.

The intensity of rivalry for National CineMedia, Inc. is high because the company operates in a competitive industry with several established players, and must continually innovate and improve its offerings to stay ahead.

Capital Structure

Value
Debt Weight 2.47%
Debt Cost 13.57%
Equity Weight 97.53%
Equity Cost 13.57%
WACC 13.57%
Leverage 2.53%

Historical Valuation

Price/Earnings Ratio

Margin Valuation

Peers Valuation

Competitors

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QNST QuinStreet, Inc., an online performance marketing company, provides customer acquisition services for its clients in the United States and internationally. The company offers online marketing services, such as qualified clicks, …
CDLX Cardlytics, Inc. operates an advertising platform in the United States and the United Kingdom. It offers Cardlytics platform, a proprietary native bank advertising channel that enables marketers to reach customers …

Peers Metrics

DCF BETA

Parameters

Short Term Growth
Short term Time
Long-Term Growth
WACC
Target Price
6.69$
Current Price
6.69$
Potential
-0.00%

Expected Cash-Flows

Scoring Insights

Peers Group Analysis

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