5.20%
-9.93%
-32.91%
-26.94%
-65.71%
-95.37%
-96.95%
AI Spotlight on CDLX
Company Description
Cardlytics, Inc.operates an advertising platform in the United States and the United Kingdom.It offers Cardlytics platform, a proprietary native bank advertising channel that enables marketers to reach customers through their network of financial institution partners through digital channels, such as online, mobile applications, email, and various real-time notifications; and Bridg platform, a customer data platform which utilizes point-of-sale data and enables marketers to perform analytics and targeted loyalty marketing, as well as measure the impact of their marketing.
The company was incorporated in 2008 and is headquartered in Atlanta, Georgia.
Market Data
| Last Price | 2.63 |
| Change Percentage | 5.20% |
| Open | 2.48 |
| Previous Close | 2.5 |
| Market Cap ( Millions) | 134 |
| Volume | 1536005 |
| Year High | 20.52 |
| Year Low | 2.44 |
| M A 50 | 3.33 |
| M A 200 | 5.08 |
Financial Ratios
| FCF Yield | -20.52% |
| Dividend Yield | 0.00% |
| ROE | -178.96% |
| Debt / Equity | 318.41% |
| Net Debt / EBIDTA | -64.85% |
| Price To Book | 1.89 |
| Price Earnings Ratio | -0.48 |
| Price To FCF | -4.87 |
| Price To sales | 0.46 |
| EV / EBITDA | -1.21 |
News
- Mar -02 - Investors who lost money on Cardlytics, Inc.(CDLX) should contact Levi & Korsinsky about pending Class Action - CDLX
- Mar -02 - A Securities Fraud Lawsuit Has Been Filed Against Cardlytics, Inc. And Investors With Losses Are Urged To Contact The Schall Law Firm
- Mar -02 - CDLX STOCKHOLDER ALERT: Bronstein, Gewirtz and Grossman, LLC Announces that Cardlytics, Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit!
- Mar -01 - Cardlytics, Inc. Sued for Securities Law Violations – Investors Should Contact Levi & Korsinsky for More Information - CDLX
- Mar -01 - The Schall Law Firm Invites Shareholders With Losses To Join A Securities Fraud Case Against Cardlytics, Inc.
- Feb -28 - Cardlytics Announces Inducement Grant Under Nasdaq Listing Rule 5635(c)(4)
- Feb -28 - CDLX Investors Have Opportunity to Lead Cardlytics, Inc. Securities Fraud Lawsuit with the Schall Law Firm
- Feb -28 - Investors Who Lost Money on Cardlytics, Inc. (CDLX) Should Contact Levi & Korsinsky About Pending Class Action - CDLX
- Feb -28 - A Securities Fraud Lawsuit Has Been Filed Against Cardlytics, Inc. And Investors With Losses Are Urged To Contact The Schall Law Firm
- Feb -28 - CDLX SHAREHOLDER ALERT: Bronstein, Gewirtz and Grossman, LLC Announces that Cardlytics, Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit!
- Feb -28 - Levi & Korsinsky Reminds Cardlytics Investors of the Pending Class Action Lawsuit with a Lead Plaintiff Deadline of March 25, 2025 - CDLX
- Feb -27 - MANH INVESTOR ALERT: Bronstein, Gewirtz & Grossman LLC Announces that Manhattan Associates, Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit
- Feb -27 - Cardlytics, Inc. Sued for Securities Law Violations – Investors Should Contact Levi & Korsinsky Before March 25, 2025 to Discuss Your Rights – CDLX
- Feb -27 - March 25, 2025 Deadline: Contact Levi & Korsinsky to Join Class Action Suit Against CDLX
- Feb -27 - The Schall Law Firm Invites Shareholders With Losses To Join A Securities Fraud Case Against Cardlytics, Inc.
- Feb -27 - CDLX INVESTOR ALERT: Bronstein, Gewirtz and Grossman, LLC Announces that Cardlytics, Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit!
- Feb -27 - The Gross Law Firm Reminds Shareholders of a Lead Plaintiff Deadline of March 25, 2025 in Cardlytics Lawsuit - CDLX
- Feb -26 - Cardlytics Announces Timing of Its Fourth Quarter and Full Year 2024 Earnings Release
- Feb -26 - Cardlytics, Inc. Class Action: The Gross Law Firm Reminds Cardlytics Investors of the Pending Class Action Lawsuit with a Lead Plaintiff Deadline of March 25, 2025 – CDLX
- Feb -26 - Shareholders of Cardlytics, Inc. Should Contact Levi & Korsinsky Before March 25, 2025 to Discuss Your Rights - CDLX
Business Breakdown
Expected Mid-Term Growth
Segment n°1 -> Cardlytics Platform
Expected Growth : 7.5 %
What the company do ?
Cardlytics Platform is a purchase-based data platform that provides insights and marketing solutions to financial institutions and brands.
Why we expect these perspectives ?
Cardlytics Platform's 7.5% growth driven by increasing adoption of digital banking, rising demand for data-driven marketing, and expansion into new markets. Additionally, the platform's ability to provide insights into consumer spending habits, enabling banks to offer targeted rewards and promotions, contributes to its growth.
Segment n°2 -> Bridg Platform
Expected Growth : 8.5 %
What the company do ?
Bridg Platform from Cardlytics, Inc. is a consumer data platform that provides insights and targeting capabilities for brands and financial institutions.
Why we expect these perspectives ?
Bridg Platform's 8.5% growth is driven by increasing adoption of card-linked offers, expansion into new markets, and strategic partnerships. Additionally, the platform's ability to provide personalized offers and rewards to customers, resulting in higher engagement and loyalty, contributes to its growth. Furthermore, the rise of digital payments and the need for banks and merchants to enhance customer experience also fuels Bridg's growth.
Cardlytics, Inc. Products
| Product Range | What is it ? |
|---|---|
| Cardlytics Platform | A purchase-based data platform that provides insights and targeting capabilities to financial institutions and marketers |
| Audience Partnerships | A data-driven audience targeting solution that enables marketers to reach high-value customers |
| Cardlytics Direct | A self-service platform that allows marketers to create and execute targeted campaigns |
| Loyalty Solutions | A loyalty platform that helps financial institutions to create and manage loyalty programs |
| Data Analytics | A data analytics solution that provides insights and analysis of customer spending habits |
Cardlytics, Inc.'s Porter Forces
Threat Of Substitutes
Cardlytics, Inc. operates in a niche market, providing purchase-based data and insights to financial institutions. The threat of substitutes is low due to the company's unique value proposition and the high barriers to entry in the market.
Bargaining Power Of Customers
Cardlytics, Inc. has a diverse customer base, including large financial institutions and smaller banks. While customers have some bargaining power, the company's unique data and insights provide a level of stickiness, reducing the bargaining power of customers.
Bargaining Power Of Suppliers
Cardlytics, Inc. has a strong negotiating position with its suppliers, including banks and financial institutions, due to its unique value proposition and the high demand for its services.
Threat Of New Entrants
While there are some barriers to entry in the market, including the need for significant data and analytical capabilities, new entrants could potentially disrupt the market. However, Cardlytics, Inc.'s strong brand and customer relationships provide a level of protection.
Intensity Of Rivalry
The market for purchase-based data and insights is highly competitive, with several established players competing for market share. Cardlytics, Inc. must continue to innovate and differentiate its offerings to maintain its market position.
Capital Structure
| Value | |
|---|---|
| Debt Weight | 65.83% |
| Debt Cost | 3.95% |
| Equity Weight | 34.17% |
| Equity Cost | 11.47% |
| WACC | 6.52% |
| Leverage | 192.67% |
Cardlytics, Inc. : Quality Control
Cardlytics, Inc. passed 5 out of 9 key points:
Historical Valuation
Price/Earnings Ratio
Margin Valuation
Peers Valuation
Competitors
| Company | Rational |
|---|---|
| TZOO | Travelzoo, an Internet media company, provides travel, entertainment, and local deals from travel and entertainment companies, and local businesses in the Asia Pacific, Europe, and North America. Its publications and … |
| ADTH | AdTheorent Holding Company, Inc., a digital media platform, provides machine learning platform for advertisers and marketers in the United States and Canada. The company offers predictive targeting, geo-intelligence, and cross-environment … |
| CTV | Innovid Corp. operates an independent software platform that provides ad serving and creative services. The company offers advertising services for the creation, delivery, and measurement of TV ads across connected … |
| NCMI | National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in … |
| DRCT | Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and … |
Peers Metrics
DCF BETA
Expected Cash-Flows
Scoring Insights
Peers Group Analysis
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Travelzoo
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1-Year Total Return ->
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Direct Digital Holdings
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1-Year Total Return ->
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National CineMedia
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1-Year Total Return ->
4
Innovid
A-Score
1-Year Total Return ->
5
AdTheorent Holding Company
A-Score
1-Year Total Return ->
6
