-1.32%
-6.88%
-6.86%
-5.20%
-12.92%
12.65%
44.50%

Company Description

Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally.The company operates through three segments: Monster Energy Drinks, Strategic Brands, and Other.It offers carbonated energy drinks, non-carbonated, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages.


The company sells its products to bottlers, full-service beverage distributors, as well as sells directly to retail grocery and speciality chains, wholesalers, club stores, mass merchandisers, convenience chains, drug stores, foodservice customers, value stores, e-commerce retailers, and the military; and concentrates and/or beverage bases to authorized bottling and canning operations.It provides its products under the Monster Energy, Monster Energy Ultra, Monster Rehab, Monster Energy Nitro, Java Monster, Muscle Monster, Espresso Monster, Punch Monster, Juice Monster, Monster Hydro Energy Water, Monster Hydro Super Sport, Monster HydroSport Super Fuel, Monster Super Fuel, Monster Dragon Tea, Reign Total Body Fuel, and Reign Inferno Thermogenic Fuel, as well as NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play (stylized), Relentless, BPM, BU, Gladiator, Samurai, Live+, Predator, Fury, and True North brands.The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012.


Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.

Market Data

Last Price 48.71
Change Percentage -1.32%
Open 49.23
Previous Close 49.36
Market Cap ( Millions) 47371
Volume 4850255
Year High 61.23
Year Low 43.32
M A 50 52.04
M A 200 51.49

Financial Ratios

FCF Yield 3.43%
Dividend Yield 0.00%
ROE 22.57%
Debt / Equity 12.96%
Net Debt / EBIDTA -42.52%
Price To Book 8.22
Price Earnings Ratio 29.61
Price To FCF 29.13
Price To sales 6.39
EV / EBITDA 22.56

News

Business Breakdown

Expected Mid-Term Growth

Segment nΒ°1 -> Monster Energy Drinks

Expected Growth : #N/A %

What the company do ?

Monster Energy Drinks are a popular energy drink brand from Monster Beverage Corporation, known for their high caffeine content and association with extreme sports.

Why we expect these perspectives ?

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Segment nΒ°2 -> Strategic Brands

Expected Growth : #N/A %

What the company do ?

Strategic Brands from Monster Beverage Corporation include popular energy drink brands like NOS, Full Throttle, and Relentless, offering unique flavors and energizing experiences.

Why we expect these perspectives ?

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Segment nΒ°3 -> Alcohol Brands

Expected Growth : #N/A %

What the company do ?

Monster Beverage Corporation's alcohol brands include craft beer and hard seltzer brands like CANarchy, a collective of craft breweries, and a minority stake in craft distiller, Pendleton Whisky.

Why we expect these perspectives ?

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Segment nΒ°4 -> Other

Expected Growth : #N/A %

What the company do ?

Other from Monster Beverage Corporation refers to the company's non-beverage products, including Java Monster coffee drinks and Muscle Monster energy shakes.

Why we expect these perspectives ?

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Monster Beverage Corporation Products

Product Range What is it ?
Monster Energy A line of energy drinks that provide a boost of energy and mental performance
Java Monster A line of coffee-flavored energy drinks that combine the energy of Monster with the taste of coffee
Muscle Monster A line of energy drinks specifically designed for athletes and fitness enthusiasts
Rehab Monster A line of energy drinks that provide a boost of energy and help with recovery after a workout
Extra Strength Monster A line of energy drinks that provide an extra boost of energy and mental performance
Khaos A line of energy drinks that provide a boost of energy and mental performance with a unique flavor profile
NOS Energy Drink A line of energy drinks that provide a boost of energy and mental performance with a focus on racing and motorsports
Full Throttle Energy A line of energy drinks that provide a boost of energy and mental performance with a focus on action sports

Monster Beverage Corporation's Porter Forces

Monster Beverage Corporation has a low threat of substitutes due to its strong brand recognition and customer loyalty. The company's products are highly differentiated, making it difficult for substitutes to enter the market.

Monster Beverage Corporation has a medium bargaining power of customers due to the presence of large retailers and distributors. However, the company's strong brand recognition and customer loyalty mitigate this power to some extent.

Monster Beverage Corporation has a low bargaining power of suppliers due to its large scale of operations and diversified supply chain. The company has multiple suppliers for its ingredients and packaging materials, reducing its dependence on any one supplier.

Monster Beverage Corporation has a low threat of new entrants due to the high barriers to entry in the energy drink market. The company's strong brand recognition, large distribution network, and high marketing expenses make it difficult for new entrants to compete.

Monster Beverage Corporation operates in a highly competitive energy drink market, with intense rivalry among existing players. The company faces strong competition from Red Bull, Rockstar, and other energy drink brands, which drives down prices and increases marketing expenses.

Capital Structure

Value
Debt Weight 0.80%
Debt Cost 7.61%
Equity Weight 99.20%
Equity Cost 7.61%
WACC 7.61%
Leverage 0.80%

Historical Valuation

Price/Earnings Ratio

Margin Valuation

Peers Valuation

Competitors

Company Rational
KO The Coca-Cola Company, a beverage company, manufactures, markets, and sells various nonalcoholic beverages worldwide. The company provides sparkling soft drinks; flavored and enhanced water, and sports drinks; juice, dairy, and …
PRMW Primo Water Corporation provides water direct to consumers and water filtration services in North America and Europe. It offers bottled water, purified bottled water, premium spring, sparkling and flavored water, …
PEP PepsiCo, Inc. manufactures, markets, distributes, and sells various beverages and convenient foods worldwide. The company operates through seven segments: Frito-Lay North America; Quaker Foods North America; PepsiCo Beverages North America; …
FIZZ National Beverage Corp., through its subsidiaries, develops, produces, markets, and sells a portfolio of sparkling waters, juices, energy drinks, and carbonated soft drinks primarily in the United States and Canada. …
KDP Keurig Dr Pepper Inc. operates as a beverage company in the United States and internationally. It operates through Coffee Systems, Packaged Beverages, Beverage Concentrates, and Latin America Beverages segments. The …

Peers Metrics

DCF BETA

Parameters

Short Term Growth
Short term Time
Long-Term Growth
WACC
Target Price
# N/A$
Current Price
48.71$
Potential
#N/A

Expected Cash-Flows

Scoring Insights

Peers Group Analysis

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