-1.89%
-9.83%
-12.36%
-25.00%
-30.67%
-92.86%
-93.63%

Company Description

Olaplex Holdings, Inc.manufactures and sells hair care products.The company offers hair care shampoos and conditioners for use in treatment, maintenance, and protection of hair.


It provides hair care products to professional hair salons, retailers, and everyday consumers.The company was founded in 2014 and is based in Santa Barbara, California.

Market Data

Last Price 1.56
Change Percentage -1.89%
Open 1.58
Previous Close 1.59
Market Cap ( Millions) 1034
Volume 818722
Year High 2.77
Year Low 1.19
M A 50 1.82
M A 200 1.85

Financial Ratios

FCF Yield 13.64%
Dividend Yield 0.00%
ROE 4.93%
Debt / Equity 74.09%
Net Debt / EBIDTA 66.95%
Price To Book 1.17
Price Earnings Ratio 24.35
Price To FCF 7.33
Price To sales 2.38
EV / EBITDA 6.8

News

Business Breakdown

Expected Mid-Term Growth

Segment nยฐ1 -> Professional

Expected Growth : 5 %

What the company do ?

Olaplex Holdings, Inc.'s professionals are experts in hair care, providing innovative, patented technology for hair repair and protection.

Why we expect these perspectives ?

Olaplex Holdings, Inc.'s 5-level growth is driven by increasing demand for sustainable and eco-friendly hair care products, expansion into new markets, strategic partnerships, and innovative product launches. Additionally, the company's strong online presence, influencer marketing, and loyalty programs contribute to its rapid growth.

Segment nยฐ2 -> Direct-to-consumer

Expected Growth : 3 %

What the company do ?

Olaplex Holdings, Inc.'s Direct-to-consumer segment offers hair care products directly to consumers through its website, social media, and other online platforms.

Why we expect these perspectives ?

Olaplex Holdings, Inc.'s direct-to-consumer segment growth is driven by increasing brand awareness, strong social media presence, and influencer partnerships. Additionally, the company's focus on product innovation, expansion into new markets, and strategic pricing strategies contribute to its growth. Furthermore, the shift towards online shopping and the demand for premium hair care products also support the segment's growth.

Segment nยฐ3 -> Specialty Retail

Expected Growth : 4 %

What the company do ?

Olaplex Holdings, Inc.'s Specialty Retail segment offers hair care products through professional beauty distributors, salons, and e-commerce platforms.

Why we expect these perspectives ?

Olaplex Holdings, Inc.'s Specialty Retail segment growth is driven by increasing demand for premium hair care products, expansion into new markets, and strategic partnerships with high-end salons and spas. Additionally, the company's innovative products, such as its patented Bond Multiplying System, have gained popularity among consumers, contributing to the segment's 4% growth.

Olaplex Holdings, Inc. Products

Product Range What is it ?
Olaplex Bond Multiplying System A patented, three-step system that repairs and protects hair bonds during chemical services
Olaplex No.1 Bond Multiplier A bond multiplier that repairs and protects hair bonds during chemical services
Olaplex No.2 Bond Perfector A bond perfector that repairs and protects hair bonds after chemical services
Olaplex No.3 Hair Perfector A hair perfector that repairs and protects hair bonds at home
Olaplex No.4 Bond Maintenance Shampoo A gentle, sulfate-free shampoo that cleanses and maintains hair bonds
Olaplex No.5 Bond Maintenance Conditioner A nourishing, sulfate-free conditioner that moisturizes and maintains hair bonds

Olaplex Holdings, Inc.'s Porter Forces

Olaplex Holdings, Inc. has a moderate threat of substitutes due to the presence of established competitors in the hair care industry, but the company's patented technology and strong brand recognition mitigate this threat to some extent.

Olaplex Holdings, Inc. has a low bargaining power of customers due to its strong brand loyalty and the lack of significant buyer concentration in the hair care industry.

Olaplex Holdings, Inc. has a moderate bargaining power of suppliers due to the presence of multiple suppliers in the market, but the company's scale and negotiating power mitigate this threat to some extent.

Olaplex Holdings, Inc. has a low threat of new entrants due to the high barriers to entry in the hair care industry, including the need for significant investment in research and development and marketing.

Olaplex Holdings, Inc. operates in a highly competitive hair care industry, with many established players competing for market share, which increases the intensity of rivalry.

Capital Structure

Value
Debt Weight 43.70%
Debt Cost 11.01%
Equity Weight 56.30%
Equity Cost 15.60%
WACC 13.59%
Leverage 77.61%

Historical Valuation

Price/Earnings Ratio

Margin Valuation

Peers Valuation

Competitors

Company Rational
CONN Conn's, Inc. operates as a specialty retailer of durable consumer goods and related services in the United States. It operates through two segments, Retail and Credit. The company's stores offer โ€ฆ
KIRK Kirkland's, Inc. operates as a specialty retailer of home furnishings dรฉcor in the United States. The company's stores provide various merchandise, including holiday dรฉcor, furniture, textiles, ornamental wall dรฉcor, decorative โ€ฆ
DTC Solo Brands, Inc. operates a direct-to-consumer platform that offers outdoor lifestyle branded products in the United States. The company provides camp stoves under the Solo Stove Lite brand name; fire โ€ฆ
GRWG GrowGeneration Corp., through its subsidiaries, owns and operates retail hydroponic and organic gardening stores in the United States. It engages in the marketing and distribution of nutrients, growing media, advanced โ€ฆ
TDUP ThredUp Inc., together with its subsidiaries, operates online resale platforms that allows consumers to buy and sell secondhand women's and kids' apparel, shoes, and accessories. ThredUp Inc. was incorporated in โ€ฆ

Peers Metrics

DCF BETA

Parameters

Short Term Growth
Short term Time
Long-Term Growth
WACC
Target Price
1.56$
Current Price
1.56$
Potential
-0.00%

Expected Cash-Flows

Scoring Insights

Peers Group Analysis

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