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1. Company Snapshot

1.a. Company Description

Rumble Inc.operates video sharing platforms.The company operates rumble.com, a platform that enables video creators to host, livestream, manage, distribute, and create OTT feeds, as well as monetize their content.


It also operates locals.com, a subscription-based video sharing platform.The company was founded in 2013 and is based in Longboat Key, Florida.

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1.b. Last Insights on RUM

Rumble Inc.'s recent performance is driven by its strategic pivot to become an AI Cloud provider, leveraging the acquisition of Northern Data. The deal is expected to fuel significant growth potential, with a projected revenue run rate of $450-500 million post-acquisition. Additionally, the company has launched a unified video, cloud, and AI growth platform, securing commitments for approximately 72% of Northern Data's outstanding shares. Rumble Cloud has also deployed its first OpenClaw integration with MoonPay on neutral infrastructure, enhancing its AI infrastructure capabilities.

1.c. Company Highlights

2. Rumble Inc. Surges Forward: Q4 2025 Results & Bold Growth Blueprint

Rumble Inc. delivered a solid Q4 2025 performance with revenues rising to $27.1 million, a 9% sequential lift, and a full‑year revenue of $100.6 million, up 5% YoY. Net loss narrowed sharply to $32.7 million from $236.8 million last year, while adjusted EBITDA loss improved by $17.8 million. The company’s valuation sits at a P/S ratio of 21.54 and an EV/EBITDA of -30.88, reflecting aggressive growth expectations.

Publication Date: Apr -12

📋 Highlights
  • Revenue Growth:: Q4 2025 revenue reached $27.1 million (+9% sequentially), with full-year revenue hitting $100.6 million (+5% YoY).
  • Net Loss Improvement:: Q4 net loss narrowed to $32.7 million from $236.8 million in Q4 2024; full-year adjusted EBITDA loss improved by $17.8 million.
  • Product Expansions:: Launched Rumble Wallet (crypto tipping) and Rumble Shorts, with Tether’s $150 million data center commitment driving cloud services.
  • Strategic Acquisition:: Northern Data acquisition (Q2 2026) to boost cloud capabilities, leveraging $256.4 million in liquidity ($237.9M cash + $18.5M Bitcoin).

Revenue & Earnings Trajectory

Quarterly sales grew 9% to $27.1 million, driven by a 52 million MAU base that expanded 11% YoY. The narrowing net loss—from $236.8 million in Q4 2024 to $32.7 million—signals tightening cost structures. Despite still being below breakeven, the company’s adjusted EBITDA loss of $74.3 million is 17.8 million less than the prior year, underscoring disciplined capital deployment.

User Growth & Monetization

Average global MAUs climbed to 52 million, an 11% increase from Q3, reinforcing the platform’s stickiness. Advertising revenue is poised to accelerate as the new ad‑sales team, led by Greg, ramps up in January, with expectations to materialize in late 2026/27. The company’s inventory depth and tech stack position it to convert audience growth into higher ARPU.

Product Innovation & Partnerships

Rumble launched Rumble Wallet with Tether, enabling Bitcoin, USD‑Tether, and Tether Gold tipping, and introduced Rumble Shorts, a short‑form video feature. Strategic brand deals with Netflix, Paramount, Amazon Prime, and Fox Nation expand content distribution, while the upcoming Northern Data acquisition will broaden cloud capabilities, feeding into the AI and GPU demand.

Capital Allocation & Liquidity

Total liquidity stands at $256.4 million, comprising $237.9 million in cash and $18.5 million in Bitcoin holdings. CEO Chris Pavlovski remarked, “We are poised for aggressive growth…hit the gas again and start investing more.” The firm plans to revisit prior commitments, increase content spend, and leverage the $150 million Tether data‑center commitment as a customer‑like revenue driver.

AI Cloud & Northern Data Strategy

Demand for GPUs is surging, and Rumble intends to secure GPU contracts before the Northern Data deal closes in Q2 2026. The company will invest capital to acquire GPUs, ensuring favorable returns and positioning itself as a key cloud services partner for high‑performance workloads.

Sports & Cloud Expansion

Rumble sees long‑term upside in the sports segment, targeting NFL teams that are beginning to adopt cloud‑based video and data analytics. This nascent market offers significant upside, with the company’s cloud expertise expected to capture a growing share of sports analytics and content delivery.

3. NewsRoom

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RUMBLE INC (RUM) Surges 11.4%: Is This an Indication of Further Gains?

12:16

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Rumble Announces Receipt of all Regulatory Approvals for Business Combination with Northern Data

May -05

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Rumble Announces Receipt of all Regulatory Approvals for Business Combination with Northern Data

May -05

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Rumble Announces Timing of First Quarter 2026 Earnings Release and Conference Call

May -04

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Rumble Announces Timing of First Quarter 2026 Earnings Release and Conference Call

May -04

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Apex Critical Metals Announces Extension of Marketing Agreement with Rumble Strip Media Inc.

May -01

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Rumble Cloud Deploys First OpenClaw Integration with MoonPay on Neutral Infrastructure

Apr -20

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Rumble Cloud Deploys First OpenClaw Integration with MoonPay on Neutral Infrastructure

Apr -20

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (17.99%)

6. Segments

Advertising

Expected Growth: 15.4%

Rumble Inc.'s advertising platform is poised for growth driven by increasing demand for targeted online advertising, expansion of online publishing networks, and rising adoption of digital marketing strategies among brands.

Other Services and Cloud

Expected Growth: 25.4%

Growing demand for cloud security and IT environment visibility drives adoption of Rumble's Other Services and Cloud offerings, enabling organizations to gain control over their IT environments.

7. Detailed Products

Rumble Video Platform

A video hosting and sharing platform that allows users to upload, manage, and distribute video content across multiple platforms

Rumble Studio

A video editing and production platform that provides a suite of tools for creating, editing, and publishing video content

Rumble Monetization

A video monetization platform that enables content creators to earn revenue from their video content through ads, sponsorships, and merchandise sales

Rumble Analytics

A video analytics platform that provides insights and metrics on video performance, engagement, and audience behavior

Rumble Distribution

A video distribution platform that enables content creators to distribute their video content across multiple platforms and devices

8. Rumble Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

Rumble Inc. faces moderate threat from substitutes, as customers have limited alternatives for its unique product offerings.

Bargaining Power Of Customers

Rumble Inc. has a diverse customer base, reducing the bargaining power of individual customers.

Bargaining Power Of Suppliers

Rumble Inc. relies on a few key suppliers for critical components, giving them significant bargaining power.

Threat Of New Entrants

Rumble Inc. has a strong brand presence and established distribution networks, making it difficult for new entrants to compete.

Intensity Of Rivalry

Rumble Inc. operates in a highly competitive industry, with several established players competing for market share.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 1.03%
Debt Cost 3.95%
Equity Weight 98.97%
Equity Cost 8.35%
WACC 8.30%
Leverage 1.04%

11. Quality Control: Rumble Inc. passed 5 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Calix

A-Score: 4.6/10

Value: 3.3

Growth: 4.6

Quality: 4.4

Yield: 0.0

Momentum: 9.5

Volatility: 6.0

1-Year Total Return ->

Stock-Card
Unity Software

A-Score: 4.3/10

Value: 4.2

Growth: 6.0

Quality: 4.4

Yield: 0.0

Momentum: 9.5

Volatility: 2.0

1-Year Total Return ->

Stock-Card
Intapp

A-Score: 3.8/10

Value: 4.7

Growth: 7.8

Quality: 4.1

Yield: 0.0

Momentum: 1.5

Volatility: 4.7

1-Year Total Return ->

Stock-Card
Freshworks

A-Score: 3.8/10

Value: 5.7

Growth: 5.1

Quality: 4.5

Yield: 0.0

Momentum: 2.5

Volatility: 5.0

1-Year Total Return ->

Stock-Card
GBTG

A-Score: 3.1/10

Value: 3.6

Growth: 2.2

Quality: 5.4

Yield: 0.0

Momentum: 2.0

Volatility: 5.3

1-Year Total Return ->

Stock-Card
Rumble

A-Score: 2.7/10

Value: 6.2

Growth: 3.3

Quality: 2.3

Yield: 0.0

Momentum: 2.5

Volatility: 1.7

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

8.2$

Current Price

8.2$

Potential

-0.00%

Expected Cash-Flows