1.30%
-3.83%
-15.45%
-19.21%
-20.19%
-28.71%
5.56%

Company Description

Townsquare Media, Inc.operates as a digital media and marketing solutions company in small and medium-sized businesses.It operates through three segments: Subscription Digital Marketing Solutions, Digital Advertising, and Broadcast Advertising.


The Subscription Digital Marketing Solutions segment offers various digital marketing solutions, including hosting, search engine optimization, online directory optimization, e-commerce solutions, online reputation monitoring, social media management, appointment scheduling, payment and invoice, customer management, email marketing, and website retargeting services, as well as traditional and mobile-enabled website design, creation, and development services.The Digital Advertising segment provides digital advertising on its owned and operated digital properties, and digital programmatic advertising platforms, as well as data analytics and management platform.The Broadcast Advertising segment engages in the sale of local radio stations to local, regional, and national spot advertisers, and national network advertisers.


As of December 31, 2021, this segment owned and operated 322 radio stations and approximately 330 local websites in 67 local markets.It also owns and operates approximately 200 live events, including concerts, expositions, and other experiential events; and operates local media under the WYRK.com, WJON.com, and NJ101.5.com brands, as well as national music under the XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and Loudwire.com brands.The company was formerly known as Regent Communications, Inc.


and changed its name to Townsquare Media, Inc.in May 2010.Townsquare Media, Inc.


was incorporated in 1996 and is headquartered in Purchase, New York.

Market Data

Last Price 8.54
Change Percentage 1.30%
Open 8.42
Previous Close 8.43
Market Cap ( Millions) 133
Volume 44494
Year High 13.57
Year Low 8.36
M A 50 9.17
M A 200 10.19

Financial Ratios

FCF Yield 24.13%
Dividend Yield 9.25%
ROE 135.73%
Debt / Equity -999.45%
Net Debt / EBIDTA 2839.62%
Price To Book -2.49
Price Earnings Ratio -3.34
Price To FCF 4.14
Price To sales 0.3
EV / EBITDA 35.9

News

Business Breakdown

Expected Mid-Term Growth

Segment nΒ°1 -> Broadcast Advertising

Expected Growth : 1.8 %

What the company do ?

Broadcast Advertising from Townsquare Media, Inc. offers on-air radio ads and digital marketing solutions to reach local audiences.

Why we expect these perspectives ?

Townsquare Media's 1.8% growth in Broadcast Advertising is driven by increasing demand for local advertising, expansion into new markets, and strategic acquisitions. Additionally, the company's focus on digital integration and cross-platform selling is attracting new advertisers and increasing revenue per client. Furthermore, the shift towards experiential marketing and events is also contributing to the segment's growth.

Segment nΒ°2 -> Digital Advertising

Expected Growth : 2.2 %

What the company do ?

Digital Advertising from Townsquare Media, Inc. offers targeted online ads, including display, mobile, and video ads, to reach local audiences across various platforms.

Why we expect these perspectives ?

Townsquare Media's 2.2% growth in Digital Advertising is driven by increasing demand for digital marketing solutions, expansion into new markets, and strategic partnerships. Additionally, the company's focus on providing data-driven advertising solutions and its ability to leverage its radio broadcasting assets to cross-sell digital services have contributed to its growth.

Segment nΒ°3 -> Subscription Digital Marketing Solutions

Expected Growth : 2.5 %

What the company do ?

Townsquare Media's Subscription Digital Marketing Solutions offer a suite of digital marketing tools and services to help small businesses grow online presence and customer engagement.

Why we expect these perspectives ?

Townsquare Media's Subscription Digital Marketing Solutions growth is driven by increasing demand for digital marketing services, expansion into new markets, and strategic partnerships. The company's focus on providing data-driven solutions and its ability to help small and medium-sized businesses thrive in the digital landscape are key contributors to its 2.5% growth.

Segment nΒ°4 -> Other

Expected Growth : 1.5 %

What the company do ?

Townsquare Media's 'Other' segment includes non-broadcast digital and print media, such as digital marketing services and print publications.

Why we expect these perspectives ?

Townsquare Media's 1.5% growth in 'Other' segment is driven by increasing demand for digital marketing services, expansion of e-commerce offerings, and strategic partnerships. Additionally, the company's focus on experiential marketing and events has contributed to revenue growth. Furthermore, the company's cost-saving initiatives and operational efficiencies have also supported the segment's growth.

Townsquare Media, Inc. Products

Product Range What is it ?
Local Advertising Townsquare Media offers local advertising solutions to help businesses reach their target audience through radio, digital, and event marketing.
Digital Marketing Services Townsquare Media provides digital marketing services, including website design, search engine optimization, and social media management, to help businesses establish a strong online presence.
Live Events Townsquare Media produces and promotes live events, such as concerts, festivals, and fairs, that bring communities together and provide unique sponsorship opportunities for brands.
National Advertising Townsquare Media offers national advertising solutions, including network radio and digital advertising, to help brands reach a wider audience.
Content Creation Townsquare Media creates engaging content, including podcasts, videos, and articles, that resonates with audiences and provides brands with unique sponsorship opportunities.

Townsquare Media, Inc.'s Porter Forces

Townsquare Media, Inc. operates in a niche market, providing digital marketing solutions to small and medium-sized businesses. While there are substitutes available, the company's focus on local markets and its diversified product offerings mitigate the threat of substitutes.

Townsquare Media, Inc.'s customers are primarily small and medium-sized businesses, which have limited bargaining power. The company's diversified product offerings and local market focus also reduce the bargaining power of customers.

Townsquare Media, Inc. relies on a network of suppliers for its digital marketing solutions. While the company has some bargaining power due to its scale, suppliers may still exert some pressure on prices and terms.

The digital marketing industry is highly competitive, and new entrants can easily enter the market. Townsquare Media, Inc. must continually innovate and differentiate its products to maintain its market position.

The digital marketing industry is highly competitive, with many established players and new entrants vying for market share. Townsquare Media, Inc. must focus on differentiating its products and services to maintain its market position.

Capital Structure

Value
Debt Weight 98.76%
Debt Cost 8.07%
Equity Weight 1.24%
Equity Cost 10.45%
WACC 8.10%
Leverage 7944.35%

Historical Valuation

Price/Earnings Ratio

Margin Valuation

Peers Valuation

Competitors

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STCN Steel Connect, Inc., together with its subsidiaries, provides direct marketing and supply chain services in the United States, Mainland China, and internationally. The company provides data-driven marketing solutions, including strategy, …
HHS Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Marketing Services, Customer Care, and Fulfillment & Logistics Services. The …
EEX Emerald Holding, Inc. operates business-to-business (B2B) trade shows in the United States. The company operates trade shows in various industry sectors, including retail, design and construction, technology, equipment, and safety …

Peers Metrics

DCF BETA

Parameters

Short Term Growth
Short term Time
Long-Term Growth
WACC
Target Price
8.54$
Current Price
8.54$
Potential
-0.00%

Expected Cash-Flows

Scoring Insights

Peers Group Analysis

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