1.95%
-1.74%
13.17%
8.99%
-8.74%
-42.55%
-34.08%
AI Spotlight on FOI
Company Description
Fenix Outdoor International AG, together with its subsidiaries, develops, manufactures, and sells outdoor products primarily in Switzerland, Sweden, other Nordic countries, Germany, Benelux, other European countries, the Americas, and internationally.The company operates through three segments: Brands, Global Sales, and Frilufts.It offers apparel, daypacks, backpacks, sleeping bags, tents, stoves, bags, outdoor shoes and boots, lanterns, fuel, and accessories.
The company sells its products under the Fjällräven, Tierra, Primus, Hanwag, and Royal Robbins brand names through 95 stores in Sweden, Norway, Germany, Finland, Denmark, and the United Kingdom, as well as through Brandretail, the e-com and brand retail shops.Fenix Outdoor International AG was founded in 1960 and is based in Zug, Switzerland.
Market Data
| Last Price | 679 |
| Change Percentage | 1.95% |
| Open | 661 |
| Previous Close | 666 |
| Market Cap ( Millions) | 9099 |
| Volume | 1377 |
| Year High | 759 |
| Year Low | 580 |
| M A 50 | 671.46 |
| M A 200 | 663.77 |
Financial Ratios
| FCF Yield | 12.39% |
| Dividend Yield | 2.21% |
| ROE | 2.58% |
| Debt / Equity | 40.05% |
| Net Debt / EBIDTA | 110.77% |
| Price To Book | 1.88 |
| Price Earnings Ratio | 73.73 |
| Price To FCF | 8.07 |
| Price To sales | 1.14 |
| EV / EBITDA | 9.91 |
News
- Jan -21 - Invitation Extra General Meeting Fenix Outdooor International AG
- Jan -09 - Fenix Outdoor International AG Cancellation of shares
- Oct -25 - Fenix Outdoor International Q3 report
- Jul -22 - Fenix Outdoor: Q2 report Fenix Outdoor International AG
- Jun -05 - Fenix Outdoor is entering into a partnership with Maloja to operate production in Bulgaria.
- May -02 - Fenix Outdoor: Fenix Outdoor International AG Press release AGM
- May -02 - Fenix Outdoor: Q1 report Fenix Outdoor International AG
- Apr -04 - Fenix Outdoor: Invitation to the ordinary General Meeting of Shareholders of Fenix Outdoor International AG
- Mar -04 - Fenix Outdoor acquires 30% of Arctic Fox s.r.o.
- Feb -13 - Fenix Outdoor International AG Q4 report
- Jan -26 - Fenix Outdoor International AG Appointment new CTO
- Oct -31 - Fenix Outdoor: Q3 report Fenix Outdoor International AG
Business Breakdown
Expected Mid-Term Growth
Segment n°1 -> Outdoors
Expected Growth : 3.5 %
What the company do ?
Fenix Outdoor International AG's Outdoors segment offers outdoor gear, apparel, and footwear under brands like Fjallraven, Hanwag, and Tierra, catering to outdoor enthusiasts.
Why we expect these perspectives ?
Fenix Outdoor International AG's Outdoors segment growth of 3.5% is driven by increasing consumer participation in outdoor activities, rising demand for sustainable and eco-friendly products, and expansion into new markets. Additionally, the company's strategic acquisitions and investments in e-commerce platforms have enhanced its online presence, contributing to the segment's growth.
Segment n°2 -> Brands
Expected Growth : 3.8 %
What the company do ?
Fenix Outdoor International AG owns several outdoor brands including Fjallraven, Hanwag, and Tierra, offering high-quality outdoor gear and apparel for camping, hiking, and other outdoor activities.
Why we expect these perspectives ?
Fenix Outdoor International AG's brands, such as Fjallraven and Hanwag, have achieved 3.8% growth driven by increasing outdoor enthusiast demographics, expanding e-commerce presence, and strategic partnerships. Additionally, innovative product lines, sustainable manufacturing practices, and effective marketing campaigns have contributed to the growth.
Segment n°3 -> Global
Expected Growth : 4.2 %
What the company do ?
Global is a segment from Fenix Outdoor International AG that offers a wide range of outdoor gear and apparel for camping, hiking, and other outdoor activities.
Why we expect these perspectives ?
Fenix Outdoor International AG's 4.2% global growth is driven by increasing outdoor enthusiasts, expanding e-commerce platforms, and strategic acquisitions. The company's diversified brand portfolio, including Fjallraven and Hanwag, benefits from growing demand for sustainable and high-quality outdoor gear. Additionally, investments in digital marketing and omnichannel retailing enhance customer engagement and drive sales.
Segment n°4 -> Group-wide
Expected Growth : 4.0 %
What the company do ?
Group-wide refers to the overall operations and performance of Fenix Outdoor International AG, encompassing all its brands, regions, and business segments.
Why we expect these perspectives ?
Fenix Outdoor International AG's 4.0% group-wide growth is driven by increasing outdoor enthusiast demand, successful brand portfolio expansion, and strategic e-commerce investments. Additionally, the company's focus on sustainability and innovative product offerings have contributed to its growth momentum.
Fenix Outdoor International Ag Products
| Product Range | What is it ? |
|---|---|
| Tents | High-quality, waterproof, and durable tents for camping and outdoor activities |
| Sleeping Bags | Insulated, comfortable, and lightweight sleeping bags for camping and outdoor activities |
| Backpacks | Durable, comfortable, and feature-rich backpacks for hiking, camping, and outdoor activities |
| Clothing | Waterproof, breathable, and insulated clothing for outdoor activities |
| Footwear | Waterproof, breathable, and insulated footwear for outdoor activities |
| Cooking Gear | Portable, lightweight, and efficient cooking gear for outdoor activities |
| Lighting | Reliable, waterproof, and energy-efficient lighting solutions for outdoor activities |
| Navigation Tools | Accurate, reliable, and easy-to-use navigation tools for outdoor activities |
Fenix Outdoor International AG's Porter Forces
Threat Of Substitutes
Fenix Outdoor International AG operates in the outdoor gear and apparel industry, where substitutes are available but not highly threatening. Consumers have some alternatives, but the company's strong brand portfolio and product offerings mitigate the threat.
Bargaining Power Of Customers
Fenix Outdoor International AG's customers have limited bargaining power due to the company's strong brand recognition and diversified product offerings. The company's focus on sustainability and innovation also helps to maintain customer loyalty.
Bargaining Power Of Suppliers
Fenix Outdoor International AG's suppliers have some bargaining power due to the company's dependence on a few key suppliers for raw materials. However, the company's long-term relationships and diversified supply chain mitigate the risk.
Threat Of New Entrants
The outdoor gear and apparel industry has high barriers to entry, including significant capital requirements and established brand recognition. New entrants would face significant challenges in competing with Fenix Outdoor International AG's established brands and distribution networks.
Intensity Of Rivalry
The outdoor gear and apparel industry is highly competitive, with several established players competing for market share. Fenix Outdoor International AG faces intense competition from companies like VF Corporation, Columbia Sportswear, and others, which drives innovation and pricing pressure.
Strength
Capital Structure
| Value | |
|---|---|
| Debt Weight | 33.00% |
| Debt Cost | 3.95% |
| Equity Weight | 67.00% |
| Equity Cost | 9.10% |
| WACC | 7.40% |
| Leverage | 49.25% |
Fenix Outdoor International AG : Quality Control
Fenix Outdoor International AG passed 4 out of 9 key points:
Historical Valuation
Price/Earnings Ratio
Margin Valuation
Peers Valuation
Competitors
| Company | Rational |
|---|---|
| BHG.ST | BHG Group AB (publ) operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally. It operates in two segments, Do-It-Yourself (DIY) and Home Furnishing. … |
| SMWH.L | WH Smith PLC operates as a retailer in the United Kingdom and internationally. It operates in two segments, Travel and High Street. The Travel segment offers news, books, and convenience … |
| H24.DE | home24 SE, together with its subsidiaries, markets, sells, and ships furniture and home furnishings in Europe and Brazil. It offers living, dining, bedroom, upholstered, and garden furniture; textiles; and lamps … |
| MMGR-B.ST | Momentum Group AB (publ) supplies industrial components, industrial services, and related services to the industrial sector. The company was founded in 1997 and is based in Stockholm, Sweden. |
| CEC.DE | Ceconomy AG engages in the consumer electronics retail business. The company operates approximately 850 stores in 14 countries under the MediaMarkt brand; and approximately 170 stores in 3 countries under … |
Peers Metrics
DCF BETA
Expected Cash-Flows
Scoring Insights
Peers Group Analysis
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WH Smith
A-Score
1-Year Total Return ->
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Momentum Group
A-Score
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BHG
A-Score
1-Year Total Return ->
4
Fenix Outdoor
A-Score
1-Year Total Return ->
5
