1.48%
9.92%
-0.98%
-0.98%
7.93%
-20.69%
-45.36%

Company Description

WH Smith PLC operates as a retailer in the United Kingdom and internationally.It operates in two segments, Travel and High Street.The Travel segment offers news, books, and convenience for travelling customers.


As of August 31, 2021, it operated 1, 166 units primarily in airports, hospitals, railway stations, motorway service areas, and workplaces.The High Street segment sells stationery products, including greetings cards, general stationery, art and craft, and gifting products; news and impulse products, such as newspapers, magazines, confectionery, and drinks; and books.It operated 544 stores.


This segment also offers its stationery, books, magazines, and gifts through whsmith.co.uk; personalized greetings cards and gifts through funkypigeon.com; pens through cultpens.com; and personalized stationery products through treeofhearts.co.uk and dottyaboutpaper.co.uk websites.The company was founded in 1792 and is based in Swindon, the United Kingdom.

Market Data

Last Price 1307
Change Percentage 1.48%
Open 1257
Previous Close 1288
Market Cap ( Millions) 1668
Volume 273440
Year High 1499
Year Low 1069
M A 50 1201.06
M A 200 1242.42

Financial Ratios

FCF Yield 8.51%
Dividend Yield 2.57%
ROE 17.78%
Debt / Equity 253.12%
Net Debt / EBIDTA 367.90%
Price To Book 4.11
Price Earnings Ratio 26.71
Price To FCF 11.75
Price To sales 0.9
EV / EBITDA 9.83

News

Business Breakdown

Expected Mid-Term Growth

Segment nΒ°1 -> Travel

Expected Growth : 7 %

What the company do ?

Travel from WH Smith PLC offers a range of travel accessories, guides, and luggage tags to make your journey comfortable and convenient.

Why we expect these perspectives ?

WH Smith PLC's 7% travel segment growth is driven by increasing passenger traffic, higher average transaction values, and strategic store locations in high-traffic areas. Additionally, the company's focus on convenience, travel essentials, and partnerships with travel operators contribute to its growth momentum.

Segment nΒ°2 -> High Street

Expected Growth : 5 %

What the company do ?

High Street is a retail segment of WH Smith PLC, offering a wide range of products, including books, stationery, and convenience items, targeting local communities.

Why we expect these perspectives ?

High Street segment of WH Smith PLC is driven by strategic store refurbishments, effective cost management, and a strong stationery market. Additionally, the company's focus on convenience and travel locations, as well as its growing online presence, contribute to its 5% growth rate.

Wh Smith Plc Products

Product Range What is it ?
Stationery A wide range of stationery products including pens, pencils, notebooks, and more
Books A vast selection of fiction and non-fiction books for adults and children
News and Magazines A wide range of newspapers and magazines covering news, entertainment, and lifestyle
Travel Accessories A variety of travel-related products including luggage tags, travel wallets, and more
Gifts and Impulse A selection of gifts, souvenirs, and impulse buys including toys, games, and more
In-Store Services A range of services including photo printing, lottery tickets, and more

WH Smith PLC's Porter Forces

WH Smith PLC faces moderate threat from substitutes, as customers can opt for digital alternatives such as e-books and online news sources. However, the company's strong brand presence and diversified product offerings mitigate this threat to some extent.

WH Smith PLC's customers have relatively low bargaining power, as they are individual consumers with limited ability to negotiate prices. The company's large customer base and diversified product offerings also reduce customer bargaining power.

WH Smith PLC's suppliers, including publishers and distributors, have moderate bargaining power. While the company relies on these suppliers for its products, it also has some negotiating power due to its large scale and diversified product offerings.

The threat of new entrants is low for WH Smith PLC, as the company has a strong brand presence and established relationships with suppliers. Additionally, the company's diversified product offerings and large scale make it difficult for new entrants to compete.

The intensity of rivalry in the retail industry is high, with WH Smith PLC facing competition from other retailers, online platforms, and supermarkets. The company must continually innovate and adapt to changing consumer preferences to maintain its market share.

Capital Structure

Value
Debt Weight 66.14%
Debt Cost 5.80%
Equity Weight 33.86%
Equity Cost 11.95%
WACC 7.88%
Leverage 195.31%

Historical Valuation

Price/Earnings Ratio

Margin Valuation

Peers Valuation

Competitors

Company Rational
BHG.ST BHG Group AB (publ) operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally. It operates in two segments, Do-It-Yourself (DIY) and Home Furnishing. …
H24.DE home24 SE, together with its subsidiaries, markets, sells, and ships furniture and home furnishings in Europe and Brazil. It offers living, dining, bedroom, upholstered, and garden furniture; textiles; and lamps …
MMGR-B.ST Momentum Group AB (publ) supplies industrial components, industrial services, and related services to the industrial sector. The company was founded in 1997 and is based in Stockholm, Sweden.
CEC.DE Ceconomy AG engages in the consumer electronics retail business. The company operates approximately 850 stores in 14 countries under the MediaMarkt brand; and approximately 170 stores in 3 countries under …
FOI-B.ST Fenix Outdoor International AG, together with its subsidiaries, develops, manufactures, and sells outdoor products primarily in Switzerland, Sweden, other Nordic countries, Germany, Benelux, other European countries, the Americas, and internationally. …

Peers Metrics

DCF BETA

Parameters

Short Term Growth
Short term Time
Long-Term Growth
WACC
Target Price
13.07$
Current Price
13.07$
Potential
-0.00%

Expected Cash-Flows

Scoring Insights

Peers Group Analysis

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