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1. Company Snapshot

1.a. Company Description

Ceconomy AG engages in the consumer electronics retail business.The company operates approximately 850 stores in 14 countries under the MediaMarkt brand; and approximately 170 stores in 3 countries under the Saturn brand.It also operates Flip4New for selling used electronic articles online.


In addition, the company offers professional assistance for the installation, connection, and troubleshooting of electronic devices at home under the Deutsche Technikberatung brand.It operates in Germany, Austria, Switzerland, and Hungary, as well as in Western, Southern, and Eastern Europe.The company is based in Düsseldorf, Germany.

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1.b. Last Insights on CEC

Ceconomy AG's recent performance was driven by strong earnings, with adjusted EBIT increasing by 26% in Q4 2024. Revenue growth of 8.4% in Q1 2025 and robust sales growth in key markets such as Poland, contributed to the company's performance. Additionally, the company's intrinsic value is estimated to be 57% above its share price, according to a recent analysis. With a strong earnings track record and growing revenue, Ceconomy AG's fundamentals are improving.

1.c. Company Highlights

2. CECONOMY's Q1 2025-2026 Results Show Strong Momentum

CECONOMY's Q1 2025-2026 results demonstrate a robust financial performance, driven by its diversified international portfolio and growth businesses. Sales grew 3.4% to EUR 7.6 billion, with adjusted EBIT increasing 11% to EUR 311 million, marking the 12th consecutive quarter of profitability growth. Earnings per share (EPS) rose 23% to EUR 0.37, beating expectations. The company's online share reached a record 30%, and Net Promoter Score (NPS) hit 61, indicating strong customer trust.

Publication Date: Feb -27

📋 Highlights
  • Sales Growth:: Revenue increased 3.4% to EUR 7.6 billion, driven by international markets and growth segments.
  • Profitability Expansion:: Adjusted EBIT rose 11% to EUR 311 million, marking 12 consecutive quarters of growth.
  • EPS Surge:: Earnings per share jumped 23% to EUR 0.37, reflecting strong operational efficiency.
  • Online Success:: Digital sales share hit 30%, with NPS of 61 indicating high customer satisfaction.
  • Free Cash Flow Strength:: Generated EUR 1.4 billion in free cash flow, ending the quarter with EUR 2 billion net cash.

Growth Businesses Drive Performance

The company's growth businesses, such as Service & Solutions and Retail Media, performed exceptionally well, with significant increases in income. Refurbished unit sales grew almost 400%, contributing to the overall growth. CECONOMY's diversified international portfolio showed strong performances in Turkiye, Spain, Hungary, and Italy, while Germany and Austria saw softer demand.

Cash Flow and Liquidity

CECONOMY generated EUR 1.4 billion in positive free cash flow, driven by strong operating performance and seasonal working capital inflows, closing the quarter with a strong net position of EUR 2 billion. The company's cash generation capabilities are expected to support its growth plans.

Outlook and Valuation

CECONOMY confirms its positive outlook for the full year 2025-2026, expecting growth in sales and profitability to continue. Analysts estimate next year's revenue growth at 2.4%. With a P/E Ratio of -1071.13 and a P/S Ratio of 0.09, the company's valuation appears to be reasonable, considering its growth prospects. The EV/EBITDA ratio of 2.59 suggests that CECONOMY's enterprise value is relatively low compared to its EBITDA. The company's Free Cash Flow Yield of 32.07% is also attractive, indicating a strong ability to generate cash.

Strategic Progress

CECONOMY is making progress towards its midterm targets, and its strategy is paying off in a competitive and volatile retail environment. The company is ready to accelerate growth with its new strategic partner, JD.com, focusing on logistics, assortment, and technology. The expected closing of the JD.com transaction within the first half of this calendar year, pending regulatory approvals, is expected to further support CECONOMY's growth plans.

3. NewsRoom

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Austria delays JD.com takeover clearance for Ceconomy

Mar -30

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JD.com (JD) Launches Joybuy Marketplace in Europe, Acquires Ceconomy to Challenge Amazon

Mar -23

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Assessing Ceconomy (XTRA:CEC) Valuation After Strong Multi‑Year Returns And Recent Quiet Share Price Moves

Mar -16

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JD.com launches Joybuy in Europe, targeting Amazon

Mar -16

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JD.com launches Joybuy in Europe, targeting Amazon

Mar -16

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Ceconomy plans CEO transition as Deissner prepares to step down – report

Mar -09

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Ceconomy to propose CFO Remko Rijnders to replace outgoing CEO

Mar -06

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Ceconomy AG (MTTRY) Q1 2026 Earnings Call Highlights: Strong Online Growth and Record Customer ...

Feb -11

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (1.18%)

6. Segments

Product

Expected Growth: 1.2%

Ceconomy AG's 1.2% growth is driven by increasing demand for consumer electronics, strategic partnerships, and expansion into emerging markets. Additionally, the company's focus on omnichannel retailing, investments in digital transformation, and cost-saving initiatives have contributed to its growth momentum.

Services & Solutions

Expected Growth: 0.8%

Ceconomy AG's Services & Solutions segment growth of 0.8 is driven by increasing demand for digital services, expansion of online marketplaces, and strategic partnerships. Additionally, the company's focus on omnichannel retailing, investments in data analytics, and cost optimization initiatives contribute to its growth.

7. Detailed Products

Consumer Electronics

Ceconomy AG offers a wide range of consumer electronics products including TVs, laptops, smartphones, and gaming consoles from top brands.

Home Appliances

Ceconomy AG provides a variety of home appliances such as refrigerators, washing machines, and air conditioners from leading manufacturers.

IT and Telecom Solutions

Ceconomy AG offers IT and telecom solutions including software, hardware, and services for businesses and individuals.

Services

Ceconomy AG provides a range of services including installation, maintenance, and repair services for consumer electronics and home appliances.

E-commerce Platform

Ceconomy AG operates an e-commerce platform that allows customers to purchase products online and have them delivered or picked up in-store.

8. Ceconomy AG's Porter Forces

Forces Ranking

Threat Of Substitutes

Ceconomy AG operates in the retail industry, where substitutes are readily available. However, the company's strong brand presence and customer loyalty mitigate the threat of substitutes.

Bargaining Power Of Customers

Ceconomy AG's customers have a high bargaining power due to the availability of substitutes and the company's dependence on a few large customers.

Bargaining Power Of Suppliers

Ceconomy AG has a diversified supplier base, which reduces the bargaining power of suppliers. The company's large scale of operations also gives it negotiating power over suppliers.

Threat Of New Entrants

The retail industry has high barriers to entry, including significant capital requirements and established brand presence. This reduces the threat of new entrants for Ceconomy AG.

Intensity Of Rivalry

The retail industry is highly competitive, with many established players competing for market share. Ceconomy AG faces intense rivalry from competitors such as Amazon and other online retailers.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 84.80%
Debt Cost 6.81%
Equity Weight 15.20%
Equity Cost 14.92%
WACC 8.04%
Leverage 558.10%

11. Quality Control: Ceconomy AG passed 2 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Fenix Outdoor

A-Score: 5.0/10

Value: 9.6

Growth: 4.0

Quality: 4.7

Yield: 5.6

Momentum: 1.0

Volatility: 5.0

1-Year Total Return ->

Stock-Card
Ceconomy

A-Score: 3.8/10

Value: 6.2

Growth: 2.4

Quality: 2.5

Yield: 0.6

Momentum: 8.0

Volatility: 3.0

1-Year Total Return ->

Stock-Card
BHG

A-Score: 3.8/10

Value: 7.6

Growth: 2.4

Quality: 3.0

Yield: 0.0

Momentum: 8.0

Volatility: 1.7

1-Year Total Return ->

Stock-Card
Momentum Group

A-Score: 3.5/10

Value: 1.5

Growth: 6.4

Quality: 6.3

Yield: 0.6

Momentum: 1.0

Volatility: 5.0

1-Year Total Return ->

Stock-Card
WH Smith

A-Score: 3.5/10

Value: 5.7

Growth: 5.8

Quality: 2.7

Yield: 4.4

Momentum: 0.5

Volatility: 1.7

1-Year Total Return ->

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

4.21$

Current Price

4.21$

Potential

-0.00%

Expected Cash-Flows