3.36%
40.56%
51.82%
71.63%
59.13%
-69.40%
-60.89%

Company Description

BHG Group AB (publ) operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally.It operates in two segments, Do-It-Yourself (DIY) and Home Furnishing.The company offers a range of brands totalling approximately 1.5 million products within DIY, leisure, furniture, and furnishings.


It operates approximately 100 online sites comprising bygghemma.se, trademax.se, chilli.se, nordicnest.se, and furniturebox.se, as well as approximately 70 showrooms.The company was formerly known as Bygghemma Group First AB (publ) and changed its name to BHG Group AB (publ) in May 2020.BHG Group AB (publ) was founded in 2006 and is headquartered in Malmö, Sweden.

Market Data

Last Price 27.1
Change Percentage 3.36%
Open 26.3
Previous Close 26.22
Market Cap ( Millions) 4857
Volume 1030273
Year High 27.18
Year Low 12.95
M A 50 19.39
M A 200 16.93

Financial Ratios

FCF Yield 11.34%
Dividend Yield 0.00%
ROE -11.26%
Debt / Equity 50.18%
Net Debt / EBIDTA 518.93%
Price To Book 0.86
Price Earnings Ratio -7.16
Price To FCF 8.82
Price To sales 0.49
EV / EBITDA 15.74

Business Breakdown

Expected Mid-Term Growth

Segment n°1 -> Home Improvement

Expected Growth : 1.2 %

What the company do ?

Home Improvement from BHG Group AB (publ) offers a range of products and services for home renovation, decoration, and furnishing, catering to consumers and professionals.

Why we expect these perspectives ?

BHG Group AB's Home Improvement segment growth of 1.2% is driven by increasing consumer spending on home renovation and decoration, fueled by rising disposable incomes and a growing trend towards home ownership. Additionally, the segment benefits from the company's strong online presence and strategic partnerships with suppliers, enabling efficient supply chain management and competitive pricing.

Segment n°2 -> Value Home

Expected Growth : 0.8 %

What the company do ?

Value Home is a Swedish home furnishings retailer offering affordable furniture and home decor, part of BHG Group AB (publ)

Why we expect these perspectives ?

Value Home's 0.8 growth driven by increasing demand for affordable housing, strategic expansion into new markets, and efficient cost management. Additionally, BHG Group's strong brand recognition, diversified product offerings, and focus on sustainability contribute to the segment's growth.

Segment n°3 -> Premium Living

Expected Growth : 1.5 %

What the company do ?

Premium Living from BHG Group AB (publ) offers high-end home furnishings and decor, catering to affluent consumers seeking luxurious living solutions.

Why we expect these perspectives ?

Premium Living from BHG Group AB (publ) achieves 1.5% growth driven by increasing demand for high-end furniture and home decor, fueled by rising disposable incomes and urbanization. Additionally, the company's focus on e-commerce and omnichannel retailing, as well as strategic partnerships and acquisitions, contribute to its growth momentum.

Segment n°4 -> Eliminations

Expected Growth : 0.5 %

What the company do ?

Eliminations from BHG Group AB (publ) refer to the removal of intercompany transactions and balances between subsidiaries to present a consolidated financial statement.

Why we expect these perspectives ?

BHG Group AB's 0.5% growth is driven by steady revenue from its e-commerce platform, moderate expansion in the Nordic region, and cost savings from operational efficiencies. Additionally, the company's focus on digital marketing and strategic partnerships contribute to its stable growth.

Segment n°5 -> Other

Expected Growth : 1.1 %

What the company do ?

The 'Other' segment from BHG Group AB (publ) refers to the remaining business activities not classified under the core segments, including financial services and other investments.

Why we expect these perspectives ?

BHG Group AB's 1.1% growth in the 'Other' segment is driven by increasing demand for its e-commerce services, strategic partnerships, and expansion into new markets. Additionally, the company's focus on digitalization and process optimization has improved operational efficiency, contributing to the growth.

Bhg Group Ab (Publ) Products

Product Range What is it ?
Marketplace A platform that connects buyers and sellers of second-hand goods, allowing users to browse and purchase products from various categories.
Payment Services A secure and convenient payment solution for online transactions, providing a seamless checkout experience for customers.
Lending Services A range of financial solutions, including consumer loans and credit products, designed to meet the financial needs of individuals and businesses.
Insurance Services A suite of insurance products, including home, travel, and gadget insurance, offering protection and peace of mind for customers.
Credit Checks A service providing instant credit reports and scores, enabling individuals and businesses to make informed decisions.

BHG Group AB (publ)'s Porter Forces

The threat of substitutes for BHG Group AB (publ) is moderate due to the presence of alternative products and services in the market.

The bargaining power of customers is low for BHG Group AB (publ) as customers have limited options and the company has a strong brand presence.

The bargaining power of suppliers is moderate for BHG Group AB (publ) as the company relies on a few key suppliers, but has some flexibility in its supply chain.

The threat of new entrants is high for BHG Group AB (publ) as the market is attractive and there are low barriers to entry.

The intensity of rivalry is high for BHG Group AB (publ) as the market is highly competitive and there are many established players.

Capital Structure

Value
Debt Weight 25.14%
Debt Cost 7.85%
Equity Weight 74.86%
Equity Cost 11.56%
WACC 10.63%
Leverage 33.57%

Historical Valuation

Price/Earnings Ratio

Margin Valuation

Peers Valuation

Competitors

Company Rational
SMWH.L WH Smith PLC operates as a retailer in the United Kingdom and internationally. It operates in two segments, Travel and High Street. The Travel segment offers news, books, and convenience …
H24.DE home24 SE, together with its subsidiaries, markets, sells, and ships furniture and home furnishings in Europe and Brazil. It offers living, dining, bedroom, upholstered, and garden furniture; textiles; and lamps …
BLV.PA Believe S.A. provides music distribution and marketing services for artists and labels worldwide. The company's physical and digital distribution services include a range of digital music services and video streaming, …
CEC.DE Ceconomy AG engages in the consumer electronics retail business. The company operates approximately 850 stores in 14 countries under the MediaMarkt brand; and approximately 170 stores in 3 countries under …
FOI-B.ST Fenix Outdoor International AG, together with its subsidiaries, develops, manufactures, and sells outdoor products primarily in Switzerland, Sweden, other Nordic countries, Germany, Benelux, other European countries, the Americas, and internationally. …

Peers Metrics

DCF BETA

Parameters

Short Term Growth
Short term Time
Long-Term Growth
WACC
Target Price
27.1$
Current Price
27.1$
Potential
-0.00%

Expected Cash-Flows

Scoring Insights

Peers Group Analysis

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