Marie Brizard Wine & Spirits SA (MBWS.PA) | Investment Case

1. Company Snapshot

1.a. Company Description

Marie Brizard Wine & Spirits SA engages in the producing, marketing, and selling wines and spirits in Western Europe, the Middle East, Africa, Central and Eastern Europe, the Americas, and Asia-Pacific.It primarily offers scotch whisky under the William Peel brand; vodka under the Sobieski and Krupnik brands; wine-based beverages under the Fruits and Wine brand name; liqueurs and syrups under the Marie Brizard brand; and cognac under the Cognac Gautier brand.The company was founded in 1755 and is based in Charenton-le-Pont, France.

Marie Brizard Wine & Spirits SA operates as a subsidiary of Compagnie Financiere Europeenne De Prises De Participation SA.

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1.b. Last Insights on MBWS

Marie Brizard Wine & Spirits SA's recent performance was negatively impacted by a challenging European market, with the STOXX Europe 600 Index declining by 1.4% due to new U.S. trade tariffs. The company's Q4 2024 and full-year 2024 revenues declined by 2.8% and 4.6% respectively, primarily due to weak sales of Strategic International Brands, particularly William Peel in the Off-Trade business. Additionally, high inflation in the cost of aged spirits is expected to loom as early as 2025, further exacerbating the company's revenue decline.

1.c. Company Highlights

Last Price	2.89
Change Percentage	0.35%
Open	2.89
Previous Close	2.88
Market Cap ( Millions)	323
Volume	3272
Year High	3.92
Year Low	2.8
M A 50	2.92
M A 200	3.05

FCF Yield	1.39%
Dividend Yield	0.00%
ROE	2.68%
Debt / Equity	3.22%
Net Debt / EBIDTA	-235.37%
Price To Book	1.76
Price Earnings Ratio	65.88
Price To FCF	72.09
Price To sales	1.8
EV / EBITDA	15.02

2. Transcript Summary

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3. NewsRoom

MBWS and Interbrands Denmark join forces to create new growth momentum in the Danish wine & spirits market

Nov -14

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Marie Brizard sales struggles continue

Oct -24

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Marie Brizard Wine & Spirits: Q3 2025 revenues

Oct -23

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Marie Brizard Wine & Spirits: Availability of the half-year financial report

Sep -30

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Marie Brizard steps up cost efforts after H1 profits halve

Sep -26

Source:

Marie Brizard Wine & Spirits: 2025 Half-Year Results

Sep -25

Source:

Undiscovered Gems In Europe Highlight 3 Promising Small Caps

Sep -19

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Societe Generale: shares & voting rights as of 31 August 2025

Sep -09

Source:

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (3.00%)

6. Segments

Wines & Spirits

Expected Growth: 3.0%

The 3.0% growth in Wines & Spirits from Marie Brizard Wine & Spirits SA is driven by increasing demand for premiumization, rising popularity of e-commerce and online sales, and strategic expansion into new markets, particularly in Asia and the Americas, where there is growing interest in wine and spirits consumption.

7. Detailed Products

Wine

Marie Brizard Wine & Spirits SA offers a wide range of wines from various regions, including Bordeaux, Burgundy, and Champagne.

Spirits

The company's spirits portfolio includes cognac, rum, vodka, gin, and whiskey from renowned brands.

Liqueurs

Marie Brizard Wine & Spirits SA offers a variety of liqueurs, including fruit liqueurs, cream liqueurs, and herbal liqueurs.

Champagnes

The company's champagne portfolio features a range of prestige cuvées and vintage champagnes.

Aperitifs

Marie Brizard Wine & Spirits SA offers a selection of aperitifs, including dry and sweet vermouths.

8. Marie Brizard Wine & Spirits SA's Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for Marie Brizard Wine & Spirits SA is medium due to the availability of alternative beverages such as beer, soft drinks, and other spirits.

Bargaining Power Of Customers

The bargaining power of customers for Marie Brizard Wine & Spirits SA is low due to the company's strong brand portfolio and distribution network.

Bargaining Power Of Suppliers

The bargaining power of suppliers for Marie Brizard Wine & Spirits SA is medium due to the company's dependence on grape suppliers and other raw materials.

Threat Of New Entrants

The threat of new entrants for Marie Brizard Wine & Spirits SA is low due to the high barriers to entry in the wine and spirits industry, including regulatory hurdles and high capital requirements.

Intensity Of Rivalry

The intensity of rivalry for Marie Brizard Wine & Spirits SA is high due to the competitive nature of the wine and spirits industry, with many established players and a high level of advertising and promotional activity.

9. SWOT Analysis

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

	Value
Debt Weight	3.24%
Debt Cost	4.53%
Equity Weight	96.76%
Equity Cost	4.61%
WACC	4.61%
Leverage	3.35%

11. Quality Control: Marie Brizard Wine & Spirits SA passed 3 out of 9 key points

Strong Liquidity

Low Debt

Strong Interest Coverage

Healthy Cash Flow

Operating Inefficiency

Strong Return On Equity

Consistent Revenue Growth

Consistent Operating Cash Flow Growth

Margin Improvement

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Oeneo

A-Score: 5.1/10

Value: 4.7

Growth: 4.2

Quality: 6.0

Yield: 4.4

Momentum: 1.5

Volatility: 9.7

1-Year Total Return ->

Anora

A-Score: 5.0/10

Value: 7.4

Growth: 1.9

Quality: 3.1

Yield: 9.4

Momentum: 1.5

Volatility: 7.0

1-Year Total Return ->

Viva Wine

A-Score: 4.7/10

Value: 4.3

Growth: 4.1

Quality: 4.3

Yield: 5.6

Momentum: 1.0

Volatility: 9.0

1-Year Total Return ->

Lanson-BCC

A-Score: 4.5/10

Value: 6.1

Growth: 4.1

Quality: 3.1

Yield: 4.4

Momentum: 1.5

Volatility: 8.0

1-Year Total Return ->

Marie Brizard Wine & Spirits

A-Score: 4.2/10

Value: 2.7

Growth: 4.6

Quality: 4.1

Yield: 0.0

Momentum: 5.5

Volatility: 8.3

1-Year Total Return ->

Lucas Bols

A-Score: 2.9/10

Value: 4.5

Growth: 3.4

Quality: 4.6

Yield: 0.6

Momentum: 4.0

Volatility: 0.3

1-Year Total Return ->

Peers Metrics

12.e Scoring ^Insights

12.f DCF ^BETA

Parameters

Short Term Growth

2.04%

Short term Time

10.0

Long-Term Growth

2.00%

WACC

4.61%

Marie Brizard Wine & Spirits SA - FR0000060873

1. Company Snapshot

1.a. Company Description

1.b. Last Insights on MBWS

1.c. Company Highlights

Strong Momentum

Lower Yield

Lower Growth

Revenues Miss

Fairly Valued

Expensive

Average Growth

Stable Momentum

Medium Volatility

Revenues Beats

2. Transcript Summary

3. NewsRoom

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (3.00%)

6. Segments

Wines & Spirits

Expected Growth: 3.0%

7. Detailed Products

Wine

Spirits

Liqueurs

Champagnes

Aperitifs

8. Marie Brizard Wine & Spirits SA's Porter Forces

Forces Ranking

Threat Of Substitutes

Bargaining Power Of Customers

Bargaining Power Of Suppliers

Threat Of New Entrants

Intensity Of Rivalry

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

11. Quality Control: Marie Brizard Wine & Spirits SA passed 3 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

2.89$

Current Price

2.89$

Potential

-0.00%

Expected Cash-Flows

12.e Scoring ^Insights

12.f DCF ^BETA