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1. Company Snapshot

1.a. Company Description

Moonpig Group PLC, together with its subsidiaries, provides online greeting cards and gifts in the Netherlands and the United Kingdom.It sells its products under the Moonpig and Greetz brands through website and mobile app.The company was founded in 2000 and is headquartered in London, the United Kingdom.

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1.b. Last Insights on MOON

Moonpig Group PLC's recent performance was driven by robust revenue growth, increased shareholder returns, and strategic international expansion. The company's full-year 2025 earnings call highlighted strong financial performance, despite leadership changes and market challenges. Additionally, a recent intrinsic calculation suggests that Moonpig Group is 32% undervalued, with a fair value estimate of £3.33. This undervaluation presents a unique opportunity for investors to focus on the company's fundamental strengths and potential for long-term growth. Furthermore, the company's ability to navigate market challenges and maintain strong financial performance is a testament to its resilience and adaptability.

1.c. Company Highlights

2. Transcript Summary

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3. NewsRoom

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UK Stocks That May Be Trading Below Estimated Value In November 2025

Nov -27

Source:

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Blue Moon Metals Announces Voting Results from Annual and Special Meeting and Welcomes new Norwegian-based Board Members

Nov -13

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Catherine Faiers to take over as next chief of Moonpig

Oct -31

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UK Market: NIOX Group And 2 Other Stocks That May Be Trading Below Estimated Value

Oct -28

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Blue Moon Metals Announces Closing of C$86.5 Million "Bought Deal" Public Offering

Oct -01

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UK Market: NIOX Group And Two Other Stocks Estimated Below Intrinsic Value

Sep -29

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UK Value Stock Picks Featuring NIOX Group And Two More Companies With Estimated Discounted Valuations

Aug -29

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3 UK Stocks That Investors Might Be Undervaluing By Up To 49.1%

Aug -27

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4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (7.96%)

6. Segments

Moonpig

Expected Growth: 8%

Moonpig's 8% growth is driven by increasing online gifting penetration, strong brand recognition, and expanding product offerings. The company's focus on personalized and unique gifts, as well as its efficient supply chain and logistics, enable it to capitalize on the growing demand for online gifting. Additionally, Moonpig's strategic acquisitions and investments in digital marketing contribute to its growth momentum.

Greetz

Expected Growth: 7%

Moonpig Group PLC's 7% growth is driven by increasing online gifting penetration, expansion into new markets, and strategic acquisitions. Strong brand recognition, personalized product offerings, and efficient supply chain management also contribute to its growth. Furthermore, the company's focus on digital marketing and customer experience enhancements have improved customer retention and acquisition rates.

Experiences

Expected Growth: 9%

Moonpig Group PLC's 9% growth is driven by increasing online gifting penetration, strategic acquisitions, and investments in digital marketing. The company's focus on personalized products, user-friendly online platforms, and efficient logistics have also contributed to its growth. Additionally, the shift towards online shopping, particularly among younger generations, has further boosted Moonpig's sales.

7. Detailed Products

Greeting Cards

Moonpig Group PLC offers a wide range of personalized greeting cards for various occasions such as birthdays, weddings, and holidays.

Gifts

The company provides a variety of gifts, including flowers, chocolates, and wine, that can be personalized with messages and photos.

Flowers

Moonpig Group PLC offers a range of fresh flowers, bouquets, and plants that can be delivered to customers' doors.

Personalized Gifts

The company provides a range of personalized gifts, including mugs, phone cases, and photo albums, that can be customized with names, photos, and messages.

Food and Drink

Moonpig Group PLC offers a range of food and drink items, including chocolates, wine, and gourmet food baskets, that can be personalized with messages and photos.

8. Moonpig Group PLC's Porter Forces

Forces Ranking

Threat Of Substitutes

Moonpig Group PLC operates in a niche market, offering personalized greeting cards and gifts. While there are substitutes available, such as traditional greeting cards and online gift shops, Moonpig's unique selling proposition and strong brand recognition mitigate the threat of substitutes.

Bargaining Power Of Customers

Moonpig's customers are primarily individual consumers who purchase personalized greeting cards and gifts. While customers have some bargaining power, Moonpig's strong brand and unique products limit their ability to negotiate prices or demand customized products.

Bargaining Power Of Suppliers

Moonpig sources its materials and services from a diverse range of suppliers. The company's scale and purchasing power enable it to negotiate favorable terms with suppliers, reducing the bargaining power of suppliers.

Threat Of New Entrants

While there are barriers to entry in the personalized greeting card and gift market, new entrants can still disrupt the market with innovative products and services. Moonpig's strong brand and established customer base provide some protection, but the company must continue to innovate to stay ahead of potential new entrants.

Intensity Of Rivalry

The personalized greeting card and gift market is highly competitive, with several established players competing for market share. Moonpig faces intense competition from online retailers, traditional card shops, and new entrants, which drives down prices and increases marketing expenses.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 124.04%
Debt Cost 9.99%
Equity Weight -24.04%
Equity Cost 10.28%
WACC 9.92%
Leverage -515.92%

11. Quality Control: Moonpig Group PLC passed 4 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

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Halfords

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Value: 9.1

Growth: 3.1

Quality: 3.1

Yield: 7.5

Momentum: 4.0

Volatility: 3.7

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Moonpig

A-Score: 4.5/10

Value: 6.5

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Quality: 5.9

Yield: 1.2

Momentum: 5.0

Volatility: 3.7

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Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

2.17$

Current Price

2.17$

Potential

-0.00%

Expected Cash-Flows