2.39%
-12.30%
-53.38%
-14.06%
62.12%
-87.73%
-94.54%

Company Description

BuzzFeed, Inc., a digital media company, provides breaking news, original reporting, entertainment, and videos across the social web to its global audience.It provides BuzzFeed, a go-to authority for entertainment, pop culture, and Internet with articles, lists, quizzes, videos, and original series; BuzzFeed News, a newsroom for young audience; Tasty, a platform for shareable food content; HuffPost, media platform for news, politics, opinion, entertainment, features, and lifestyle content; and Complex Networks that offers culture content of music, food, style, entertainment, and sports.The company also offers As/Is for style, BringMe for travel, Goodful for wellness, and Nifty for DIY.


BuzzFeed, Inc.was founded in 2006 and is based in New York, New York.

Market Data

Last Price 2.14
Change Percentage 2.39%
Open 2.07
Previous Close 2.09
Market Cap ( Millions) 78
Volume 418090
Year High 5.68
Year Low 1.2
M A 50 2.61
M A 200 2.77

Financial Ratios

FCF Yield -18.90%
Dividend Yield 0.00%
ROE -64.90%
Debt / Equity 203.81%
Net Debt / EBIDTA 748.36%
Price To Book 1.11
Price Earnings Ratio -1.53
Price To FCF -5.29
Price To sales 0.34
EV / EBITDA 13.84

News

Business Breakdown

Expected Mid-Term Growth

Segment nΒ°1 -> Advertising

Expected Growth : 5 %

What the company do ?

BuzzFeed's advertising platform offers native, display, and video ads across its network of popular websites and social media channels.

Why we expect these perspectives ?

BuzzFeed's 5% advertising growth driven by increasing demand for digital content, expansion into new markets, and strategic partnerships. Additionally, the company's focus on native and video advertising, as well as its ability to leverage its large user base and engagement metrics, contribute to its growth momentum.

Segment nΒ°2 -> Content

Expected Growth : 3 %

What the company do ?

Content from BuzzFeed, Inc. refers to entertaining, relatable, and informative articles, quizzes, and videos on various topics, including news, lifestyle, and pop culture.

Why we expect these perspectives ?

BuzzFeed's 3x growth driven by increasing demand for digital content, successful diversification into e-commerce and affiliate marketing, and strategic acquisitions expanding its reach and capabilities. Additionally, its focus on social media platforms, influencer partnerships, and viral content creation contribute to its rapid growth.

Segment nΒ°3 -> Commerce and Other

Expected Growth : 4 %

What the company do ?

Commerce and Other from BuzzFeed, Inc. refers to revenue generated from affiliate marketing, product sales, and other miscellaneous sources beyond advertising.

Why we expect these perspectives ?

BuzzFeed's Commerce and Other segment growth is driven by increasing affiliate marketing revenue, expansion of e-commerce partnerships, and growth in licensing and royalties. Additionally, the company's focus on experiential commerce, such as live events and product launches, contributes to the segment's 4% growth.

Buzzfeed, Inc. Products

Product Range What is it ?
Native Advertising BuzzFeed's native advertising platform allows brands to create sponsored content that is seamlessly integrated into the BuzzFeed website and mobile app.
Branded Content BuzzFeed's branded content team creates custom content for brands, including videos, quizzes, and articles that resonate with BuzzFeed's audience.
Influencer Marketing BuzzFeed's influencer marketing platform connects brands with popular social media influencers who can promote their products to their followers.
Commerce Content BuzzFeed's commerce content team creates product reviews, gift guides, and other content that drives sales and revenue for brands.
Data and Analytics BuzzFeed's data and analytics platform provides brands with insights and data to inform their marketing strategies.
Video Production BuzzFeed's video production team creates high-quality video content for brands, including commercials, explainers, and social media videos.

BuzzFeed, Inc.'s Porter Forces

BuzzFeed's content is easily substitutable, but its strong brand recognition and user engagement mitigate this threat.

Individual customers have limited bargaining power due to BuzzFeed's large user base and diversified revenue streams.

BuzzFeed has a diverse range of suppliers, reducing dependence on any single supplier and limiting their bargaining power.

The online media industry is highly competitive, and new entrants can easily replicate BuzzFeed's content and business model.

The online media industry is highly competitive, with many established players and new entrants vying for market share and user attention.

Capital Structure

Value
Debt Weight 62.38%
Debt Cost 7.17%
Equity Weight 37.62%
Equity Cost 19.54%
WACC 11.82%
Leverage 165.83%

Historical Valuation

Price/Earnings Ratio

Margin Valuation

Peers Valuation

Competitors

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SCOR comScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally. The …
SEAT Vivid Seats Inc. operates as an online secondary marketplace for tickets in the United States and Canada. The company operates in two segments, Marketplace and Resale. The Marketplace segment acts …
MAX MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and …

Peers Metrics

DCF BETA

Parameters

Short Term Growth
Short term Time
Long-Term Growth
WACC
Target Price
2.14$
Current Price
2.14$
Potential
-0.00%

Expected Cash-Flows

Scoring Insights

Peers Group Analysis

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