-6.17%
-22.61%
-12.75%
-68.10%
-96.31%
-38.62%
-70.33%
AI Spotlight on DRCT
Company Description
Direct Digital Holdings, Inc.operates as an end-to-end full-service programmatic advertising platform.The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.
It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc.with focus on small- and mid-sized businesses.The company was founded in 2018 and is headquartered in Houston, Texas.
Market Data
| Last Price | 0.89 |
| Change Percentage | -6.17% |
| Open | 1.0 |
| Previous Close | 0.95 |
| Market Cap ( Millions) | 6 |
| Volume | 80263 |
| Year High | 35.88 |
| Year Low | 0.51 |
| M A 50 | 1.4 |
| M A 200 | 2.53 |
Financial Ratios
| FCF Yield | -156.08% |
| Dividend Yield | 0.00% |
| ROE | 301.64% |
| Debt / Equity | -1221.57% |
| Net Debt / EBIDTA | -11480.66% |
| Price To Book | -1.09 |
| Price Earnings Ratio | -0.64 |
| Price To FCF | -0.64 |
| Price To sales | 0.06 |
| EV / EBITDA | -134.34 |
News
- Feb -27 - Direct Digital Holdings Introduces Guide to High-Quality AI Data Management for Businesses
- Feb -20 - Direct Digital Holdings Introduces A New Framework to Help Businesses Manage AI Adoption in the Workplace
- Feb -14 - Bronstein, Gewirtz & Grossman, LLC Is Investigating Direct Digital Holdings Inc. (DRCT) And Encourages Shareholders to Connect
- Feb -13 - Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Direct Digital Holdings Inc. (DRCT) And Encourages Shareholders to Reach Out
- Feb -13 - Direct Digital Holdings' AI Council Launches "Demystifying AI" Ebook to Bridge the Enterprise AI Divide
- Feb -12 - Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Direct Digital Holdings Inc. (DRCT) and Encourages Shareholders to Learn More About the Investigation
- Feb -11 - Direct Digital Holdings Inc. (DRCT) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Investors to Contact the Firm to Learn More About the Investigation
- Feb -10 - Direct Digital Holdings Inc. (DRCT) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation
- Feb -09 - Bronstein, Gewirtz & Grossman, LLC Is Investigating Direct Digital Holdings Inc. (DRCT) And Encourages Investors to Connect
- Feb -07 - Bronstein, Gewirtz & Grossman, LLC Encourages Direct Digital Holdings Inc. (DRCT) Stockholders to Inquire about Securities Investigation
- Feb -06 - Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Direct Digital Holdings Inc. (DRCT) and Encourages Investors to Learn More About the Investigation
- Feb -06 - Direct Digital Holdings Launches AI Council to Bridge the AI Gap for Small and Medium-size Business Advertisers
- Feb -05 - Direct Digital Holdings Inc. (DRCT) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation
- Feb -04 - Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Direct Digital Holdings Inc. (DRCT) And Encourages Stockholders to Reach Out
- Feb -03 - Bronstein, Gewirtz & Grossman, LLC Is Investigating Direct Digital Holdings Inc. (DRCT) And Encourages Stockholders to Connect
- Feb -02 - Direct Digital Holdings Inc. (DRCT) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Stockholders to Contact the Firm to Learn More About the Investigation
- Jan -31 - Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Direct Digital Holdings Inc. (DRCT) and Encourages Stockholders to Learn More About the Investigation
- Jan -30 - Bronstein, Gewirtz & Grossman, LLC Encourages Direct Digital Holdings Inc. (DRCT) Investors to Inquire about Securities Investigation
- Jan -30 - Bronstein, Gewirtz & Grossman, LLC Encourages Direct Digital Holdings Inc. (DRCT) Investors to Inquire about Securities Investigation
- Jan -28 - Orange 142 Launches Emerging Markets Council to Help SMBs Reach Audiences in Mexico and Latin America, Driving International Travel to and from the U.S.
Business Breakdown
Expected Mid-Term Growth
Segment n°1 -> Sell-side Advertising
Expected Growth : 15.4 %
What the company do ?
Sell-side advertising from Direct Digital Holdings, Inc. enables publishers to manage and optimize ad inventory across multiple demand sources, maximizing revenue and control.
Why we expect these perspectives ?
Growing demand for digital advertising, increasing adoption of programmatic advertising, and rising need for publishers to optimize ad inventory across multiple demand sources drive the growth of sell-side advertising market.
Segment n°2 -> Buy-side Advertising
Expected Growth : 15.4 %
What the company do ?
Buy-side Advertising from Direct Digital Holdings, Inc. enables advertisers to directly access premium inventory, increasing efficiency and reducing costs in the digital ad supply chain.
Why we expect these perspectives ?
The buy-side advertising market is expected to grow rapidly driven by increasing demand for premium inventory, efficiency, and cost reduction in the digital ad supply chain. Direct Digital Holdings' platform enables advertisers to directly access premium inventory, increasing efficiency and reducing costs, thereby driving growth.
Direct Digital Holdings, Inc. Products
| Product Range | What is it ? |
|---|---|
| Colossus SSP | A supply-side platform that enables publishers to manage and optimize their digital advertising inventory across multiple demand sources |
| Hubble Ad Exchange | A real-time bidding ad exchange that facilitates the buying and selling of digital advertising inventory |
| OrangeBurst Media | A digital media and technology company that specializes in online advertising and media buying |
| Million Ads | A digital advertising platform that provides high-quality, user-friendly ad formats and innovative ad products |
| Direct Digital | A digital marketing and technology company that provides data-driven solutions for advertisers and publishers |
Direct Digital Holdings, Inc.'s Porter Forces
Threat Of Substitutes
The threat of substitutes for Direct Digital Holdings, Inc. is medium due to the presence of alternative digital marketing platforms and services.
Bargaining Power Of Customers
The bargaining power of customers for Direct Digital Holdings, Inc. is low due to the company's strong brand reputation and customer loyalty.
Bargaining Power Of Suppliers
The bargaining power of suppliers for Direct Digital Holdings, Inc. is medium due to the presence of multiple suppliers and the company's ability to negotiate prices.
Threat Of New Entrants
The threat of new entrants for Direct Digital Holdings, Inc. is high due to the low barriers to entry in the digital marketing industry and the presence of venture capital funding.
Intensity Of Rivalry
The intensity of rivalry for Direct Digital Holdings, Inc. is high due to the presence of established competitors and the need to constantly innovate and differentiate.
Capital Structure
| Value | |
|---|---|
| Debt Weight | 92.84% |
| Debt Cost | 3.95% |
| Equity Weight | 7.16% |
| Equity Cost | 45.10% |
| WACC | 6.89% |
| Leverage | 1296.48% |
Direct Digital Holdings, Inc. : Quality Control
Direct Digital Holdings, Inc. passed 5 out of 9 key points:
Historical Valuation
Price/Earnings Ratio
Margin Valuation
Peers Valuation
Competitors
| Company | Rational |
|---|---|
| CCO | Clear Channel Outdoor Holdings, Inc. owns, operates, and sells advertising displays in the United States and internationally. It operates through two segments, Americas and Europe. The company offers advertising services … |
| TZOO | Travelzoo, an Internet media company, provides travel, entertainment, and local deals from travel and entertainment companies, and local businesses in the Asia Pacific, Europe, and North America. Its publications and … |
| ADTH | AdTheorent Holding Company, Inc., a digital media platform, provides machine learning platform for advertisers and marketers in the United States and Canada. The company offers predictive targeting, geo-intelligence, and cross-environment … |
| CTV | Innovid Corp. operates an independent software platform that provides ad serving and creative services. The company offers advertising services for the creation, delivery, and measurement of TV ads across connected … |
| CDLX | Cardlytics, Inc. operates an advertising platform in the United States and the United Kingdom. It offers Cardlytics platform, a proprietary native bank advertising channel that enables marketers to reach customers … |
Peers Metrics
DCF BETA
Expected Cash-Flows
Scoring Insights
Peers Group Analysis
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Travelzoo
A-Score
1-Year Total Return ->
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Direct Digital Holdings
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1-Year Total Return ->
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Innovid
A-Score
1-Year Total Return ->
4
AdTheorent Holding Company
A-Score
1-Year Total Return ->
5
Clear Channel Outdoor
A-Score
1-Year Total Return ->
6
