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AI Spotlight on ADTH
Company Description
AdTheorent Holding Company, Inc., a digital media platform, provides machine learning platform for advertisers and marketers in the United States and Canada.The company offers predictive targeting, geo-intelligence, and cross-environment map solutions, as well as Studio A\T.It serves pharmaceutical/healthcare, dining, retail, and travel and hospitality, as well as banking, financial services and insurance industries.
The company was founded in 2012 and is headquartered in New York, New York.
Market Data
| Last Price | 3.21 |
| Change Percentage | 0.16% |
| Open | 3.2 |
| Previous Close | 3.2 |
| Market Cap ( Millions) | 295 |
| Volume | 674480 |
| Year High | 3.98 |
| Year Low | 1.11 |
| M A 50 | 3.23 |
| M A 200 | 2.26 |
Financial Ratios
| FCF Yield | -1.91% |
| Dividend Yield | 0.00% |
| ROE | -2.87% |
| Debt / Equity | 3.97% |
| Net Debt / EBIDTA | -1837.43% |
| Price To Book | 1.85 |
| Price Earnings Ratio | -62.72 |
| Price To FCF | -52.46 |
| Price To sales | 1.7 |
| EV / EBITDA | 67.54 |
News
- Jun -26 - SHAREHOLDER INVESTIGATION: The M&A Class Action Firm Investigates Merger of AdTheorent Holding Company, Inc. – ADTH
- Jun -26 - AdTheorent Wins “Best Predictive Modeling Solution” Designation in 7th Annual AI Breakthrough Awards Program
- Jun -24 - SHAREHOLDER INVESTIGATION: The M&A Class Action Firm Investigates Merger of AdTheorent Holding Company, Inc. - ADTH
- Jun -21 - SHAREHOLDER INVESTIGATION: The M&A Class Action Firm Investigates Merger of AdTheorent Holding Company, Inc. – ADTH
- Jun -21 - Cadent, LLC Completes Acquisition of AdTheorent Holding Company, Inc.
- Jun -12 - 3 Crazy Good Stocks to Buy With $500 Right Now
- May -22 - AdTheorent Named Best AdTech Platform in 2024 Digiday Media Awards
- May -16 - AdTheorent Holding Company, Inc. Announces Withdrawal of Acquisition Proposal from Third Party and Next Steps in Cadent Transaction
- May -10 - ADTHEORENT INVESTOR ALERT by the Former Attorney General of Louisiana: Kahn Swick & Foti, LLC Investigates Adequacy of Price and Process in Proposed Sale of AdTheorent Holding Company, Inc. - ADTH
- May -09 - Are Business Services Stocks Lagging AdTheorent (ADTH) This Year?
- May -07 - AdTheorent Holding Company, Inc. Announces Expiration of Hart-Scott-Rodino Waiting Period for Acquisition by Cadent, LLC
- May -07 - AdTheorent Holding Company, Inc. Announces Expiration of “Go-Shop” Period Contained in Previously Announced Merger Agreement and Receipt of Acquisition Proposal
- May -02 - AdTheorent Holding Company, Inc. (ADTH) Reports Q1 Loss, Misses Revenue Estimates
- May -02 - AdTheorent Holding Company, Inc. Reports First Quarter 2024 Financial Results
- May -01 - INVESTIGATION ALERT: The Schall Law Firm Announces it is Investigating Claims Against AdTheorent Holding Company, Inc. and Encourages Investors to Contact the Firm
- Apr -23 - Is AdTheorent (ADTH) Stock Outpacing Its Business Services Peers This Year?
- Apr -16 - AdTheorent and Miles Partnership Use Machine Learning-Powered Predictive Advertising to Drive In-Market Sales and Return on Ad Spend for VISIT FLORIDA
- Apr -15 - INVESTOR ACTION ALERT: The Schall Law Firm Announces it is Investigating Claims Against AdTheorent Holding Company, Inc. and Encourages Investors to Contact the Firm
- Apr -13 - IMPORTANT INVESTOR ALERT: The Schall Law Firm Announces it is Investigating Claims Against AdTheorent Holding Company, Inc. and Encourages Investors to Contact the Firm
- Apr -11 - SHAREHOLDER ACTION ALERT: The Schall Law Firm Announces it is Investigating Claims Against AdTheorent Holding Company, Inc. and Encourages Investors to Contact the Firm
Business Breakdown
Expected Mid-Term Growth
Segment n°1 -> Machine Learning and Advanced Data Science
Expected Growth : 11 %
What the company do ?
Machine Learning and Advanced Data Science from AdTheorent Holding Company, Inc. leverages AI to optimize digital advertising, predicting user behavior and maximizing ROI.
Why we expect these perspectives ?
AdTheorent's 11% growth in Machine Learning and Advanced Data Science is driven by increasing demand for personalized advertising, expansion into new industries, and advancements in predictive analytics. Additionally, the company's proprietary data management platform and strategic partnerships have enabled it to capitalize on the growing need for data-driven marketing solutions.
Adtheorent Holding Company, Inc. Products
| Product Range | What is it ? |
|---|---|
| Predictive Targeting | A machine learning-based targeting solution that uses data and analytics to identify and target high-value audiences for advertisers. |
| Cross-Environment Platform | A platform that enables advertisers to reach their target audience across multiple environments, including mobile, desktop, and connected TV. |
| Data Management Platform (DMP) | A data management platform that enables advertisers to collect, organize, and activate their first-party data to deliver targeted advertising. |
| Audience Extension | A solution that enables advertisers to extend their reach beyond their own properties to target their audience across the web. |
| Lookalike Targeting | A targeting solution that enables advertisers to target users who resemble their existing customers or high-value audiences. |
AdTheorent Holding Company, Inc.'s Porter Forces
Threat Of Substitutes
AdTheorent Holding Company, Inc. operates in a niche market, providing mobile in-app advertising solutions. While there are substitutes available, the company's proprietary technology and strong relationships with publishers and advertisers mitigate the threat of substitutes.
Bargaining Power Of Customers
AdTheorent Holding Company, Inc. has a diverse customer base, and no single customer accounts for a significant portion of its revenue. This reduces the bargaining power of customers.
Bargaining Power Of Suppliers
AdTheorent Holding Company, Inc. relies on a network of publishers and data providers to deliver its advertising solutions. While the company has some bargaining power, suppliers also have some leverage due to the specialized nature of their services.
Threat Of New Entrants
The mobile in-app advertising market is highly competitive, and new entrants can easily enter the market. AdTheorent Holding Company, Inc. must continue to innovate and differentiate itself to maintain its market position.
Intensity Of Rivalry
The mobile in-app advertising market is highly competitive, with many established players and new entrants vying for market share. AdTheorent Holding Company, Inc. must focus on differentiating itself and providing high-quality services to maintain its market position.
Capital Structure
| Value | |
|---|---|
| Debt Weight | 3.82% |
| Debt Cost | 3.95% |
| Equity Weight | 96.18% |
| Equity Cost | 10.00% |
| WACC | 9.77% |
| Leverage | 3.97% |
AdTheorent Holding Company, Inc. : Quality Control
AdTheorent Holding Company, Inc. passed 3 out of 9 key points:
Historical Valuation
Price/Earnings Ratio
Margin Valuation
Peers Valuation
Competitors
| Company | Rational |
|---|---|
| TZOO | Travelzoo, an Internet media company, provides travel, entertainment, and local deals from travel and entertainment companies, and local businesses in the Asia Pacific, Europe, and North America. Its publications and … |
| CTV | Innovid Corp. operates an independent software platform that provides ad serving and creative services. The company offers advertising services for the creation, delivery, and measurement of TV ads across connected … |
| NCMI | National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in … |
| DRCT | Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and … |
| CDLX | Cardlytics, Inc. operates an advertising platform in the United States and the United Kingdom. It offers Cardlytics platform, a proprietary native bank advertising channel that enables marketers to reach customers … |
Peers Metrics
DCF BETA
Expected Cash-Flows
Scoring Insights
Peers Group Analysis
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Travelzoo
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Direct Digital Holdings
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National CineMedia
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4
Innovid
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5
AdTheorent Holding Company
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6
