GICS Sector : Communication Services
Fluent, Inc.provides data-driven digital marketing services primarily in the United States.The company operates through Fluent and All Other segments.
Fluent's third-quarter financial results presented a mixed picture, with total consolidated revenue declining to $47 million from $64.5 million in the prior year. However, the company's commerce media solutions segment grew 81% year-over-year to $18.8 million, now representing 40% of total consolidated revenue, up from 16% in Q3 2024. The media margin in Q3 was $12.8 million, or 27.2% of revenue, down from $18.2 million or 28.1% in the prior year. The adjusted net loss was $6.5 million, or a loss of $0.23 per share, missing analyst estimates of a loss of $0.14 per share.
Publication Date: Nov -19
The commerce media solutions business has demonstrated significant momentum, with an annual revenue run rate now exceeding $85 million. The company announced new and expanding partnerships with industry leaders like Databricks and Authentic Brands Group. Management expects commerce media solutions revenue to surpass owned and operated revenue in 2026, driven by increased activity around the holiday season. The company is well-positioned to achieve adjusted EBITDA profitability in Q4 2025 and full-year 2026.
With a P/S Ratio of 0.18 and an EV/EBITDA of -2.89, the market appears to have low expectations for Fluent's current financial performance. However, the company's growth prospects, particularly in commerce media solutions, may justify a re-rating. As Donald Huntley Patrick mentioned, "we are ideally positioned with a clear and defined strategy, a proven growth catalyst, and the liquidity to continue investing in commerce media solutions." Analysts estimate revenue growth of 11.6% for next year, which may be achievable given the company's momentum in commerce media solutions.
The key takeaway is that Fluent's commerce media solutions business is driving growth, despite a decline in consolidated revenue. However, the company faces risks, including timing delays in onboarding new partners and potential ad pullbacks in the commerce media segment. The convergence of commerce media and owned and operated businesses presents an opportunity for Fluent to become a more strategic partner and drive better revenue and margins.
Fluent Inc. Announces New Credit Facility
Dec -02
Comparing Gambling.com Group (NASDAQ:GAMB) & Fluent (NASDAQ:FLNT)
Nov -19
Fluent, Inc. (FLNT) Q3 2025 Earnings Call Transcript
Nov -14
Fluent (FLNT) Reports Q3 Loss, Misses Revenue Estimates
Nov -13
Fluent, Inc. to Announce Third Quarter 2025 Financial Results and Host Earnings Conference Call on November 13, 2025
Nov -04
Fluent Financial LLC Raises Stock Position in Apple Inc. $AAPL
Nov -02
Head-To-Head Contrast: Fluent (NASDAQ:FLNT) versus ZW Data Action Technologies (NASDAQ:CNET)
Oct -26
Rebuy Monetize Powered by Fluent Accelerates Merchant Growth as Partnership Scales Across Shopify
Oct -16
Fluent's 10.0% growth is driven by increasing demand for personalized digital marketing, expansion into new industries, and strategic partnerships. The company's AI-powered customer experience platform is gaining traction, with clients seeking to enhance customer engagement and loyalty. Additionally, Fluent's focus on data-driven insights and omnichannel marketing strategies is resonating with businesses seeking to stay competitive in a rapidly evolving market.
Fluent, Inc.'s 'All Other' segment growth of 5.0% is driven by increasing demand for digital marketing services, expansion into new industries, and strategic partnerships. Additionally, the company's focus on data-driven solutions and personalized customer experiences contributes to its growth momentum.
A customer acquisition platform that helps brands to acquire high-quality customers at scale
A performance marketing platform that helps brands to drive conversions and revenue
A data solutions platform that helps brands to collect, organize and activate their customer data
A CRM retention platform that helps brands to retain and engage their existing customers
An insights and analytics platform that helps brands to gain actionable insights into their customer data
The threat of substitutes for Fluent, Inc. is medium because while there are some alternatives available, they are not highly attractive to customers.
The bargaining power of customers for Fluent, Inc. is high because customers have many options and can easily switch to competitors.
The bargaining power of suppliers for Fluent, Inc. is low because the company has multiple suppliers to choose from and can negotiate prices.
The threat of new entrants for Fluent, Inc. is medium because while there are some barriers to entry, new companies can still enter the market with innovative products.
The intensity of rivalry for Fluent, Inc. is high because the market is highly competitive and companies are constantly competing for market share.
| Value | |
|---|---|
| Debt Weight | 48.79% |
| Debt Cost | 9.31% |
| Equity Weight | 51.21% |
| Equity Cost | 15.83% |
| WACC | 12.65% |
| Leverage | 95.29% |
Value: 4.3
Growth: 8.4
Quality: 7.8
Yield: 0.0
Momentum: 4.0
Volatility: 4.0
1-Year Total Return ->
Value: 8.6
Growth: 6.3
Quality: 7.5
Yield: 0.0
Momentum: 2.0
Volatility: 2.3
1-Year Total Return ->
Value: 8.0
Growth: 2.6
Quality: 4.6
Yield: 0.0
Momentum: 4.0
Volatility: 3.0
1-Year Total Return ->
Value: 6.8
Growth: 2.8
Quality: 4.1
Yield: 0.0
Momentum: 5.0
Volatility: 2.3
1-Year Total Return ->
Value: 10.0
Growth: 3.0
Quality: 5.4
Yield: 0.0
Momentum: 1.5
Volatility: 0.3
1-Year Total Return ->
Value: 8.6
Growth: 1.6
Quality: 2.2
Yield: 0.0
Momentum: 2.5
Volatility: 1.3
1-Year Total Return ->