Download PDF

1. Company Snapshot

1.a. Company Description

MediaCo Holding Inc.owns and operates radio stations in the United States.It operates in two segments, Radio and Outdoor Advertising.


The Radio segment engages in the operation of WQHT-FM and WBLS-FM radio stations in the New York City area.The Outdoor Advertising segment operates advertising displays, such as bulletins, posters, and digital billboards primarily in Georgia, Alabama, South Carolina, Florida, Kentucky, West Virginia, and Ohio.The company also offers digital advertising and event sponsorship services.


As of December 31, 2021, it owned and operated approximately 3,500 outdoor advertising displays.MediaCo Holding Inc.was founded in 2019 and is headquartered in New York, New York.


MediaCo Holding Inc.is a subsidiary of Emmis Communications Corporation.

Show Full description

1.b. Last Insights on MDIA

MediaCo Holding Inc.'s recent performance was driven by strategic initiatives aimed at propelling multicultural growth across audio and video platforms. The company's key executive appointments, including Brian Fisher as Senior Vice President of Video Sales, Danny Lowry as Senior Vice President of Audio Sales, and Luis Fernández-Rocha as Senior Vice President of Local Video Sales, underscore its commitment to innovation and growth. Additionally, the joint initiative with Trace to amplify Hip Hop, R&B, and Afro-Urban culture worldwide is expected to unlock new content and distribution opportunities, further solidifying MediaCo's position as a leading multimedia company serving multicultural audiences.

1.c. Company Highlights

2. Transcript Summary

Unfortunately this company is not part of our coverage yet. But as part of your subscription plan you can request it by clicking just below and we'll process.

Request Coverage

3. NewsRoom

Card image cap

MediaCo Drives the Future of Multiplatform Media: #1 in Broadcast TV Growth and Double-Digit Radio Expansion Across Top Markets

Nov -24

Source: businesswire.com

Card image cap

MediaCo Reports Third Quarter Financial Results

Nov -20

Source: businesswire.com

Card image cap

MediaCo Appoints Albert Rodriguez to its Board of Directors

Nov -20

Source: businesswire.com

Card image cap

MediaCo Brings Iconic HOT 97 and WBLS Brands to Dot 2 Audio Across Major U.S. Cities

Nov -06

Source: businesswire.com

Card image cap

MediaCo's EstrellaTV Achieves Record Audience Growth in October 2025 Largest Monthly Prime-Time Gain in Network History Among Adults 18-49

Nov -03

Source: businesswire.com

Card image cap

HOT 97 Delivers Highest Adult 18-49 Audience Levels in Station History and the Highest Rated Multicultural Station Regardless of Language

Oct -21

Source: businesswire.com

Card image cap

MediaCo's EstrellaTV Kicks Off New Broadcast Season as the Fastest-Growing Spanish-Language Network

Oct -16

Source: businesswire.com

Card image cap

MediaCo Expands EstrellaTV Network Footprint with Launch of WMBC-TV in New York

Oct -14

Source: businesswire.com

4. Business Breakdown

4.a. Revenues by Country

4.b. Revenues by Segment

5. Expected revenues mid-term growth (6.19%)

6. Segments

Spot Radio Advertising

Expected Growth: 4.5%

Increasing demand for targeted advertising, growing popularity of audio content, and advancements in radio advertising technology are driving the growth of spot radio advertising.

Events and Sponsorships

Expected Growth: 8.5%

Growing demand for experiential marketing, increasing brand awareness, and expanding media presence drive the Events and Sponsorships segment growth.

Digital

Expected Growth: 12.3%

The digital segment of MediaCo Holding Inc. is expected to grow driven by increasing demand for digital advertising, advancements in data analytics, and rising consumption of digital content. The growth is further fueled by the shift towards online media and the need for businesses to have a strong digital presence.

Syndication

Expected Growth: 4.8%

Growing demand for media content, increasing adoption of streaming services, and rising popularity of online video platforms drive the syndication market growth.

Other

Expected Growth: 4.5%

Digital out-of-home advertising is expected to drive growth, fueled by increasing demand for targeted and measurable advertising. Additionally, miscellaneous operations will benefit from the growing trend of experiential marketing and events.

7. Detailed Products

MediaCo Advertising

MediaCo Holding Inc.'s advertising platform offers targeted online advertising solutions for businesses, enabling them to reach their desired audience effectively.

MediaCo Analytics

MediaCo Analytics provides businesses with actionable insights and data analytics to optimize their marketing strategies and improve customer engagement.

MediaCo Content Studio

MediaCo Content Studio offers a range of content creation services, including video production, photography, and copywriting, to help businesses tell their brand stories.

MediaCo Influencer Network

MediaCo Influencer Network connects businesses with a vast network of social media influencers, enabling them to reach their target audience through sponsored content and product placements.

MediaCo Publishing

MediaCo Publishing offers a range of publishing services, including digital publishing, print publishing, and content distribution, to help businesses reach their target audience.

8. MediaCo Holding Inc.'s Porter Forces

Forces Ranking

Threat Of Substitutes

The threat of substitutes for MediaCo Holding Inc. is moderate due to the availability of alternative media platforms and services.

Bargaining Power Of Customers

The bargaining power of customers is low for MediaCo Holding Inc. due to the company's strong brand presence and diversified media offerings.

Bargaining Power Of Suppliers

The bargaining power of suppliers is moderate for MediaCo Holding Inc. due to the company's dependence on a few key suppliers for content and technology.

Threat Of New Entrants

The threat of new entrants is high for MediaCo Holding Inc. due to the low barriers to entry in the media industry and the increasing popularity of digital media platforms.

Intensity Of Rivalry

The intensity of rivalry is high for MediaCo Holding Inc. due to the highly competitive nature of the media industry and the presence of several established players.

9. SWOT Analysis

Strength

Weaknesses

Opportunities

Threats

10. Capital Structure

10.a. Balance Sheet

10.b. Weighted Average Cost of capital

Value
Debt Weight 49.49%
Debt Cost 3.95%
Equity Weight 50.51%
Equity Cost 2.76%
WACC 3.35%
Leverage 97.98%

11. Quality Control: MediaCo Holding Inc. passed 1 out of 9 key points

12.a Historical Valuation

12.b Price/Earnings Ratio

12.c Margin Valuation

12.d Peers Valuation

Peers Group Analysis

Stock-Card
Scripps

A-Score: 4.8/10

Value: 9.8

Growth: 7.1

Quality: 6.8

Yield: 0.0

Momentum: 4.0

Volatility: 1.3

1-Year Total Return ->

View Full Report
Stock-Card
fuboTV

A-Score: 4.5/10

Value: 6.0

Growth: 5.2

Quality: 5.6

Yield: 0.0

Momentum: 9.5

Volatility: 0.7

1-Year Total Return ->

View Full Report
Stock-Card
iHeartMedia

A-Score: 3.7/10

Value: 7.0

Growth: 1.2

Quality: 4.2

Yield: 0.0

Momentum: 8.5

Volatility: 1.0

1-Year Total Return ->

View Full Report
Stock-Card
Urban One

A-Score: 3.6/10

Value: 9.6

Growth: 1.6

Quality: 3.2

Yield: 0.0

Momentum: 4.0

Volatility: 3.0

1-Year Total Return ->

View Full Report
Stock-Card
MediaCo Holding

A-Score: 3.2/10

Value: 7.5

Growth: 2.8

Quality: 4.9

Yield: 0.0

Momentum: 3.5

Volatility: 0.7

1-Year Total Return ->

View Full Report
Stock-Card
Cumulus Media

A-Score: 2.0/10

Value: 9.0

Growth: 1.0

Quality: 2.2

Yield: 0.0

Momentum: 0.0

Volatility: 0.0

1-Year Total Return ->

View Full Report

Peers Metrics

12.e Scoring Insights

12.f DCF BETA

Parameters

Short Term Growth

Short term Time

Long-Term Growth

WACC

Target Price

0.9$

Current Price

0.9$

Potential

-0.00%

Expected Cash-Flows