0.99%
4.15%
-3.95%
5.78%
21.12%
14.47%
36.61%

Company Description

Founded in 1902, Lamar Advertising (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with over 352,000 displays across the United States and Canada.Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day.In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with approximately 3,800 displays.

Market Data

Last Price 126.79
Change Percentage 0.99%
Open 127.02
Previous Close 125.55
Market Cap ( Millions) 12978
Volume 360112
Year High 139.88
Year Low 102.1
M A 50 126.35
M A 200 123.48

Financial Ratios

FCF Yield 5.55%
Dividend Yield 4.46%
ROE 42.61%
Debt / Equity 374.79%
Net Debt / EBIDTA 413.19%
Price To Book 10.7
Price Earnings Ratio 25.33
Price To FCF 18.02
Price To sales 5.94
EV / EBITDA 16.01

News

Business Breakdown

Expected Mid-Term Growth

Segment nΒ°1 -> Billboard Advertising

Expected Growth : 3.5 %

What the company do ?

Billboard Advertising from Lamar Advertising Company offers outdoor advertising solutions, providing large-format displays for brands to reach their target audience.

Why we expect these perspectives ?

Lamar Advertising Company's 3.5% growth in Billboard Advertising is driven by increasing demand for out-of-home advertising, growing urbanization, and rising consumer spending. Additionally, advancements in digital billboard technology and targeted advertising capabilities are attracting more advertisers, further fueling growth.

Segment nΒ°2 -> Transit Advertising

Expected Growth : 4.5 %

What the company do ?

Transit Advertising from Lamar Advertising Company offers outdoor advertising on buses, trains, and shelters, reaching commuters and pedestrians in urban areas.

Why we expect these perspectives ?

Lamar Advertising Company's 4.5% growth in Transit Advertising is driven by increasing urbanization, rising commuter traffic, and growing demand for outdoor advertising. Additionally, advancements in digital displays and mobile targeting capabilities enhance the segment's appeal, attracting more advertisers. Furthermore, strategic partnerships and acquisitions expand Lamar's reach, contributing to the segment's growth.

Segment nΒ°3 -> Logo Advertising

Expected Growth : 3.8 %

What the company do ?

Logo Advertising from Lamar Advertising Company displays client logos on billboards, reaching a large audience and increasing brand awareness.

Why we expect these perspectives ?

Lamar Advertising's 3.8% growth in Logo Advertising is driven by increasing demand for outdoor advertising, growing popularity of digital out-of-home ads, and strategic acquisitions. Additionally, the company's focus on expanding its digital network, improving operational efficiency, and enhancing customer experience also contribute to its growth.

Lamar Advertising Company Products

Product Range What is it ?
Billboards Large, outdoor advertising structures that display static or digital advertisements to reach a wide audience
Transit Shelters Advertising displays located at bus shelters, benches, and other transit-related structures
Mall Displays Indoor advertising displays located in shopping malls and other retail environments
Airport Displays Advertising displays located in airports, targeting travelers and business professionals
Digital Billboards Electronic displays that show rotating advertisements, often located in high-traffic areas
Wrapped Vehicles Advertising displays wrapped around vehicles, such as buses, taxis, or cars

Lamar Advertising Company's Porter Forces

The threat of substitutes for Lamar Advertising Company is medium because while there are alternative advertising options available, such as online advertising, Lamar's outdoor advertising offerings are still in high demand.

The bargaining power of customers for Lamar Advertising Company is low because the company has a diverse customer base and no single customer accounts for a significant portion of its revenue.

The bargaining power of suppliers for Lamar Advertising Company is low because the company has a diverse supplier base and is not heavily dependent on any single supplier.

The threat of new entrants for Lamar Advertising Company is low because of the high barriers to entry in the outdoor advertising industry, including the need for significant capital investments and regulatory approvals.

The intensity of rivalry for Lamar Advertising Company is high because of the competitive nature of the outdoor advertising industry, with several large players competing for market share.

Capital Structure

Value
Debt Weight 74.50%
Debt Cost 3.95%
Equity Weight 25.50%
Equity Cost 11.51%
WACC 5.87%
Leverage 292.10%

Historical Valuation

Price/Earnings Ratio

Margin Valuation

Peers Valuation

Competitors

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EPR EPR Properties is a leading experiential net lease real estate investment trust (REIT), specializing in select enduring experiential properties in the real estate industry. We focus on real estate venues …
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Peers Metrics

DCF BETA

Parameters

Short Term Growth
Short term Time
Long-Term Growth
WACC
Target Price
126.79$
Current Price
126.79$
Potential
-0.00%

Expected Cash-Flows

Scoring Insights

Peers Group Analysis

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